How Google Conducts User Research for Customer Loyalty

Google’s tech alone didn’t build them into a top company. The fact is that user research matters too!

Creatively exploring market preferences is critical for success. Google first gained an initial foothold and held onto it through such evaluations. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

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Save 35% Communication Time on Client Approval with Usersnap Board

Your clients look to you and your agency for functional, appealing websites. As the creative pro committed to customer satisfaction, you and your company must balance that goal while maintaining an efficient communication flow that allows you and your team to do your best work.

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User Acceptance Testing – How To Do It Right!

With technology underpinning all business processes today, with the pace at which new technologies are emerging, companies need to introduce new products and services at a faster rate than their competitors using user acceptance testing software to meet the needs of the end user.

Why should they focus their efforts on quality assurance using user acceptance testing?

User acceptance testing is often the most essential to get right. Why? Because of the successful implementation, it’s the most effective in reducing both time and cost, whilst increasing customer satisfaction.
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Product Validation: Make Sure You Do These 4 Things Before You Build A Product

The success of a new product depends on many factors.

Is there a market for the product? Is the product solving a major issue? And is your product being accepted by users and customers? In this article, we want to shed some light on the topic of product validation and answer the question: What can you do before you start developing a new product?
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5 Types Of User Acceptance Testing

This article is brought to you by Usersnap, a user acceptance testing solution that helps you to communicate visually. Get a 15-day free trial here.

The methodology of User Acceptance Testing (UAT) is pretty straight-forward. The implementation itself requires some in-depth knowledge on the available types of User Acceptance Testing, though.

User Acceptance Testing is the process of verifying that a created solution/software works for ‘the user’. This might sound easy enough but, in practice, it isn’t.

To make your journey into User Acceptance Testing a bit easier, we researched the 5 most common types of User Acceptance Testing you have to consider.

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Fundamentals on setting up your User Acceptance Testing workflow

In the last couple of weeks, we’ve given you a deeper look into the world of User Acceptance Testing. And over this period of time, we have received questions on the workflows and processes behind UAT.

It’s quite a special topic for us too, since our bug tracking- & testing software is used by a variety of people and companies helping them in their User Acceptance Testing efforts.

In today’s blog post I’d like to show you what the actual workflow of UAT looks like. From planning to executing and to analyzing your UAT efforts.

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7 Common Types of Software Testing

Most developers have no clue about how testing is actually done, and how valuable the understanding of software testing basics can be for developers who really want to excel in their careers.

I owe a large amount of the success I have had in my career as a software developer to my background in testing.

Why?

Because I learned it the hard way.

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Beta Testing vs. User Acceptance Testing: When to use which?

Beta testing and User acceptance testing (UAT) are two of the most common types of tests to validate your development before launching your SaaS product or website. 

“Do I need to perform both? What’s the difference?” you may ask. In this article, you’ll read about the different use cases of the two and get guidance on setting up these testing processes and their environments. 

Shall we?

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Let’s UAT: A practical test case illustrated on the example of Trello

User Acceptance testing is an important – yet often overlooked – step in every software development project. The principle of UAT is simple: It allows you to verify if a solution/software/application works for the user.

Yet its implementation in real life software development teams and processes is something a lot of companies struggle with.

In this article, we guide you through a practical user acceptance testing example, illustrated by testing a Trello feature.

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