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Google’s tech alone didn’t build them into a top company, User Research matters too!

Creatively exploring market preferences is critical for success. Google first gained an initial foothold and held onto it through such evaluations. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

Imagine, for a moment, Google was a condominium with over two billion residents. Do these residents want identical floor plans, fixtures, etc? Definitely not!

Instead, research first helped Google emphasize user personalization. Critical for their expansion, doing so also established current tech trends.

Keep reading for info on Google’s current user research. We will cover study templates, focuses, and trajectory among other facets.

User testing is a bit like sports.

Almost everyone agrees that it is essential, but only a few manage to do it regularly.

Quite often getting your product tested by real people is skipped because of budget constraints and exploding costs in development.

Furthermore, this misconception is fueled by usability professionals frequently charging up to $15,000 to run a simple usability study.

But user testing doesn’t necessarily have to break the bank. Here’s what you can do with a budget of only $100.

You have developed your product sparked by brilliant ideas and are ready to go-live. But have you caught all the bugs in your application? The customer finding it could damage your reputation.

Negative online feedback is just a finger’s swipe away. We all know social media’s viral nature. It can easily make or break brands. It’s nice to have your customers testing the application. But, that’s not feasible, right?

Do we have any smart solutions available? Crowdtesting is the answer.

Successful brands globally are increasingly using Crowdtesting for flawless products. It is a cost-effective and real-world multi-platform testing approach. Let’s explore more.

User Acceptance Testing (UAT) is one of the most important tests companies need to perform before launching a website or product. Especially if they are developing websites or digital products for clients in their daily business like agencies do. Not doing it, can cost thousands of dollars if you want to fix a bug right before going live. It is estimated that software bugs cost the worldwide economy 1.1 trillion US$ in 2016.

Properly doing User Acceptance Testing costs only a fraction of fixing bugs in a production system.

We created this guide based on what we have learned talking to some of our almost 1,000 customers. It shows you how an agency, named SuperHQ-Agency, saves money by successfully implementing User Acceptance Testing and hopefully you can use some of these learnings too.

You will learn how to set one up, as well as how to improve it and save a lot of human resources (aka money in your pocket) thanks to easier and more efficient testing methods.

So here we go:

Building a successful digital product in 2018 means developing products with your users and customers in mind.

89% of customers will switch to a competitor if they are not happy with your service or digital offering.

It’s as simple as that.

But the good news is: You only need to test your digital product with 5 users before you launch.

Only 5 user tests help you identify most major usability issues and, therefore, help you build better products.

User Acceptance testing is an important – yet often overlooked – step in every software development project. The principle of UAT is simple: It allows you to verify if a solution/software/application works for the user.

Yet its implementation in real life software development teams and processes is something a lot of companies struggle with.

In this article, we guide you through a practical user acceptance testing example, illustrated by testing a Trello feature.

I have a love/hate relationship with test driven development and unit testing.

I’ve been both an ardent supporter of these “best practices,” but I’ve also been more than skeptical of their use.

One of the big problems in software development is when developers—or sometimes managers—who mean well apply “best practices” simply because they are best practices and don’t understand their reason or actual use.

Most developers have no clue about how testing is actually done, and how valuable the understanding of software testing basics can be for developers who really want to excel in their careers.

I owe a large amount of the success I have had in my career as a software developer to my background in testing.

Why?

Because I learned it the hard way.

I’m John Sonmez, best selling author of “Soft Skills: The Software Developer’s Life Manual” and one of my first official jobs in the software development industry was that of a tester.

In this post, I will tell you about the 7 most used software testing approaches and how you can use them to become a better software developer. 

We often hear the phrase “prevention is better than cure”. It’s gotten a bit old over time, but that doesn’t make it any less true.

This phrase sums up the zest of the article you’re going to read now. Before you roll out any product, you always test it. You basically just make sure that everything you designed is there and it works exactly like you designed it.

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