Today, it is no longer sufficient to design a product that just works. Products need to have an amazing user experience to stand out from the crowd, to be successful, and to have a user base, who enjoys using them. In a nutshell: products need to be more than mere functional.
The designers Don Norman and Aarron Walter are asking this question for decades: How can design evoke positive and memorable experiences?
In this post, I want to explore the topic of emotional design. I will draw on research by Norman and Walter, and will ask why we enjoy using some products and others not. Hope you enjoy reading this post!
Continue Reading “Emotional Design: For products we remember” →