Tag: customer feedback

Customer Feedback Guide: Top Collection & Growth Strategies

There are two reactions to receiving customer feedback: “yippie!” or “ouch…” And while we can’t guarantee you 100% positive feedback, we do have some proven strategies and tactics to help you join that 84% of digital companies that prioritized working on customer experience and recorded an increase in revenue.

So how do you get customer feedback and accelerate growth? There are a lot of details, so let’s give you a quick outline so you can navigate as you please.

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31 Best Website Feedback Tools in 2025

Working on new design drafts and website prototypes takes a lot of patience and knowledge. When you consider the feedback part of the process, it takes even longer. This is why you need a website feedback tool at your side to get you across the finish line.

Email threads, Slack chats, phone calls, and meetings – that’s how the feedback is collected and managed.

Well, managed? Managing feedback through all these channels is barely possible. But here’s the good news.

We will help you to choose a website feedback tool and set up your design & feedback workflow to make feedback from colleagues and customers actionable and manageable again.

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Closed-Ended Questions: Types and Examples

Learning about better understanding your customers’ needs is sometimes like being a 1-person paddle boat upstream.

Particularly when you need the right tools or questions, it’s a lot of effort to understand them, much less to execute what you can learn.

When you need to get a large amount of data quickly and easily, one of the best approaches to gathering customer feedback data is using closed-ended questions.

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Best 13 Feedback Form Examples and Templates [2025 Update]

Which feedback form is the most effective for collecting actionable insights from customers and users?

For years, we asked this question without a clear answer. When we first started, we noticed a major problem—only ~3% of users responded to our long survey forms. Sound familiar?

The reality is, feedback isn’t just about collecting opinions—it’s about integrating insights into your Product Development Lifecycle (PDLC). If your feedback forms aren’t engaging, structured, and easy to act on, they don’t drive real change.

So, how do you design a feedback form that works—one that users actually fill out and one that feeds directly into product decisions? Let’s dive into the best approaches, examples, and templates to help you capture feedback that fuels better products.

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What is Customer Effort Score (CES)? How to Use It & 12 Questions

Customers don’t just want great products—they want effortless experiences.

💡 Imagine visiting a website where navigation is a nightmare. Or a checkout process that feels like a marathon. Frustrating, right?

The truth is, reducing effort matters more than delighting customers. Research shows that companies that make interactions quick and hassle-free drive more loyalty than those focused only on improving the overall experience.

This is where Customer Effort Score (CES) surveys become essential. By measuring friction points at every stage of the Product Development Lifecycle (PDLC), businesses can eliminate roadblocks before they impact retention and conversion rates.

🚀 Usersnap’s CES survey templates help you collect real-time feedback and ensure every interaction is as smooth as possible. If you’d like to see an example of a ready-made CES survey, come and use our CES survey template right away.

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Mastering & Understanding the ROI of Customer Feedback & CX

Let’s start with a quick equation:

🤑 Customer Feedback ROI = 100 x (Benefits – Investments) / Investments

In a recent study (which matches our experience), many CX leaders find it hard to quantify the impact 💥, or the ROI of customer feedback and customer experience (CX) on business outcomes and metrics.

But in a successful business, the benefits of initiatives must be defined not only qualitatively but also quantitatively, measurable.

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And that’s exactly why you should calculate the ROI of customer feedback & CX. It’ll give you the ability to guide your investments to produce the greatest revenue return and ensure the sustainability of your business.

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Customer Support Tools Breakdown in 2025: Which One Fits Your SaaS Tool Stack?

When you’re searching for customer support tools, you want to make sure that it ticks all the boxes your team requires. After all, customer support interactions can be some of the most memorable opportunities to impress a user in need of assistance. So, congratulations! You’re off to a good start by researching the available options.

Customers often hope to interact with a company on multiple levels – email, phone, chat, and social media. Each method requires different tools to achieve the desired outcome. To be successful, you need to equip your support staff with the right customer support tools to deliver superior customer service. 

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