Transformation to Customer Centricity with the Power of Feedback

Collecting customer feedback is the magic that turned our company into made customer centricity part of the lifeblood of our organization. We agilely implemented the feedback for our product and improved the customer journey. Our monthly new customers rate doubled and product trials went up by 155%. 

Klaus-M. Schremser, Head of Growth
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CX’er Huddle in the Feedback-Tribe with Adrian Brady-Cesana

Our digital fireside chat with Adrian Brady-Cesana was bombastic. Learn from an experienced CX expert who not only wrote a successful book but hosts a CX podcast on CXChronicles.com.

We are happy and proud to have him in our Feedback Tribe webinar (provided by Usersnap) as a guest to learn hands-on insights on how to optimize customer experience and the importance of CX for your business growth.

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TrackDuck is no more :( – use this TrackDuck alternative

TrackDuck was a solution for visual user feedback and many companies used it for a long time.

After it’s acquisition by InvisionApp, TrackDuck was no longer a strategic focus for the acquiring company.

Many customers of TrackDuck have to look for an alternative to TrackDuck. We want to offer a smooth migration for your visual feedback process.

We learned from the many TrackDuck customers that Usersnap is a great alternative.

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Why this update can bring you up to 57% more bug reports

Get better feedback from your mobile users. Usersnap now offers a new and more powerful widget that enables your users and customers to give you feedback with a screenshot from all major devices and platforms.

If your web application or website is optimized for mobile use, you offer your potential customers an easy way to access your information or services on the go. With the new Usersnap Classic widget your customers can send you visual feedback from their mobile devices.

We listened to our customers and built this brand-new widget for you with first-class mobile device support.

Read on to discover what you get out of the new Usersnap widget.

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Chrome Extension Update: New Shortcut Feature & Tab Update

We are happy to announce new features for our Usersnap Chrome Extension! We added a new keyboard shortcut to the chrome extension, as well as an update for managing the browser tabs.

New Keyboard Shortcut

We added a new shortcut (default: Alt + U) to the Chrome extension which lets you open the extension in a very simplistic way. Instead of clicking on the extension icon you can open Usersnap by pressing “Alt + U” (or any other shortcut of your choice). Find the option in the extension options by right-clicking on the Usersnap icon.

keyboard-shortcut-for-usersnap-chrome-extension

 

The added feature is particularly helpful for annotating mouse-over popups, dropdown boxes or any other pull-down menu. By using the shortcut you can now annotate all these “dynamic contents”.

keyboard-shortcut-for-usersnap-chrome-extensio-2

Tab Update

With the updated Chrome extension we improved the behaviour of the extension. If you open the Usersnap extension by clicking the extension icon in your browser, the screen for your annotations will now open in a tab right next to your opened browser tab. After finishing your annotations you are redirected to your “old” browser tab which allows you to continue browsing the web just where you stopped beforehand.

Do you miss any features?

If you have any feature ideas, don’t hesitate to contact us: help@usersnap.com or leave us a tweet @usersnap.

You don’t have the Chrome extension installed?

Visit the Chrome Web Store and download the Usersnap browser extension.

Designers are from Venus, developers from Mars

Every good web team should have at least one designer and one developer. I think we can all agree this is out of the question. Of course, you will need to have other “titles” to keep everything going, but today we will focus on these two because we think we can help you make them more efficient without hacking their comfort zone.

We know that because we are a team of designers and developers and we are using the same approach. It helps us work better together, be more efficient and have fun at the same time.

What is the problem anyway?

If you are running an agency or a web project team you probably heard conversations like this one:

Designer -Developer talk

I am sure you have similar misunderstandings in your own team. The problem is that the designer is approaching the problem differently compared to the programmer.

For him/her moving a layer 3 pixels left is 11 milliseconds, but for example, this can be 30 min of work for a developer and usually, he/she will use the same words – “move this layer 3 px left, please”. There is no such thing like layer for the programmer.

On one hand, you’ve got the designer’s creativity and thinking about the details and on the other hand is the way how the programmer thinks about a problem and what is his/her approach to finding a solution.

Let’s not go deeper but this is a problem and we know how to easily solve it.

The Solution

I’ll keep telling you how we actually solve issues like that in our team and in our clients’ teams.

Please read carefully because this is how you can solve your communication issues, make your team more efficient and ultimately have 8 man-hours more per week. That’s a whole day!

We are using something called “visual annotated screenshots” in order to help designers and developers to be on the same page.

Instead of “Can you move this (pointing at your monitor) 3 pixels to the left?” how about this?

can-you-move-these-3px-to-the-left-pleas

The designer can show what exactly he/she needs, using the tools that any designer is familiar with.

The developer will get a bug report in the project management system you are using with all the necessary details, plus:

  • browser version
  • operating system
  • screen size

and more data automatically collected to help them work better and to understand what the designer needs exactly.

Additional details

The staging server

Most of the successful web projects are using a server where they can deploy the current snapshots of the projects so developers, designers and the rest of the team, we will not mention in this article, can work together.

Usersnap can be installed on this server with just few lines of code and will bridge the communication gap between programmers and developers. Now they are on the same planet (remember the title).

They live on the “Completed on time”-continent.

Do you have the same problem?

Probably if you are reading this and if you are here, you do. So let’s get started? Oh, if you don’t have a staging server, don’t worry, you can use Usersnap on any server and website.

(Also feel free to forward the instruction to someone who is responsible for setting up things like that)

  1. Sign-up for an account with us by clicking here. It’s free for 15 days and we will not take your credit card now.

  2. Log in and configure your first project: Usersnap_-_Your_sites_-_2014-06-05_15.10.46

  3. Hit Save and use the code that will appear to embed Usersnap to your web project.Usersnap_-_Your_sites_-_2014-06-05_15.14.13

  4. While there, take a look at the right side of your browser – here you can set up where the feedback will be delivered – you can use bug tracking system, project management system, helpdesk software or even your own internal solution

Usersnap_-_Your_sites_-_2014-06-05_15.15.23

Not convinced yet

Feel free to contact us by writing help@usersnap.com.  It’s always nice to know who we are working for day and night.