Category: Continuous discovery

Attention, Product Managers!

Imagine a whole user journey where grasping your users’ needs isn’t a task but an exhilarating step towards innovation.

Uncover the secrets of seamless and feature adoption and discovery with us—a thrilling promise that can revolutionise SaaS product adoption.

Continue Reading “What is the New Feature Discovery Process & Examples” →

Visibility of system status is one of the most important rules of UI/UX design.

The goal behind this rule is pretty obvious — to minimize user tension you should provide feedback to the user about what is happening with the app within a reasonable amount of time.

Don’t keep the users guessing — tell the user what’s happening. And one of the most common forms of such feedback is a progress indicator.

In this article, we’ll give you an overview of the main types of the progress tracker indicators and the use cases for them.

Continue Reading “Progress Bar Indicator UX/UI Design & Feedback Notifications” →

Teaming up with customers to accelerate product feedback management has become a common practice in many industries. An additional effect is that by consulting consumers in the product development phase, companies are able to meet their expectations. By doing so, companies save the time and resources that would otherwise be spent on developing rarely or never used features.

Continue Reading “Best approaches to product feedback management” →

No matter your industry, one thing remains constant: your product exists to serve your customers. They’re not just buyers—they’re the driving force behind your roadmap, your innovation, and your growth. That’s why putting customer needs at the core of your strategy is more than a nice-to-have—it’s a foundation for building customer advocacy.

By understanding customer intent—the “why” behind behaviors and feedback—you unlock powerful insights that can guide every stage of your product development lifecycle (PDLC). From discovery and validation to iteration and launch, a customer-led approach ensures you’re solving the right problems, delivering real value, and earning not just loyalty—but advocacy.

Let’s discuss what customer advocacy is all about. Ready?

Continue Reading “What is customer advocacy? Definition & 10 strategies” →

Have you ever received a lot of feedback but didn’t have a customer feedback system in place to manage it all?

Not only is it a mess for you, but it can also let your customers down if you don’t act on their feedback.

This is why when you’ve got a rock-solid customer feedback system in place, you’re ready to meet customer expectations.

Continue Reading “How to Create Customer Feedback Systems: A Step-by-Step Guide” →

As ​​76% of all bank interactions are online nowadays, create remarkable digital customer experience are not just buzzwords. It is the utmost important, revenue-correlated topic in FinTech.

Luckily for Erste Group, they’ve been focusing on customer experience since the very beginning. And today we have the honour to share their journey. In particular, how they listened to the voice of customers and turned that into features and UX improvements.

Continue Reading “Erste Group redefining digital customer experience with continuous feedback” →

To be more efficient in collecting customer feedback, you can use the 5Ws to assess your feedback setup – who, where, when, what, why? And you’ll be happy to realize that Usersnap’s project display rules are the answers for the who, where, and when.

Continue Reading “How to set popup triggers and display rules for customer feedback” →

Google’s tech alone didn’t build them into a top company. The fact is that user research matters too!

Creatively exploring market preferences is critical for success. Google first gained an initial foothold and held onto it through such evaluations. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result.

Continue Reading “How Google Conducts User Research for Customer Loyalty” →