Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. But testing product names is an important process that many might see as futile.
Choosing the best name for your SaaS product can delicately position your brand to customers by understanding their needs and appealing to their emotions while communicating your brand values. Basically, the best SaaS name understands and speaks the customer’s language based on their customer feedback, and if you’re not sure how to do that, then keep reading!
Continue Reading “Testing Product Names for SaaS: How to Choose Names for New Features” →
