Ever wonder how some companies make product updates feel like the highlight of your day?
For B2B SaaS companies with at least monthly releases, keeping users informed and engaged is no small feat—and I’ve been there.
When managing product updates for Usersnap, I faced some familiar challenges: updates scattered across emails made it tough to track changes, leading to low open rates and click-through rates.
Users clearly preferred in-app content, where they could immediately try new features instead of digging through blog posts or newsletters.
And let’s face it, no one wants to wade through long updates—they want quick, digestible snippets.
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