Category: PDLC

How to Create a B2B Ideal Customer Profile (ICP) with Examples of Research from Leah Tharin

Imagine fishing without bait. You might get lucky, but most of the time, you’ll be staring at the water, hoping for something to bite…

That’s what B2B marketing and product development looks like without a well-defined Ideal Customer Profile (ICP): directionless, inefficient, and expensive.

To help you stop casting wide nets and start reeling in the right-fit customers, we sat down with Leah Tharin, product growth strategist, hands-on operator, and LinkedIn voice with over 100k followers. Leah has helped shape go-to-market and product strategies across SaaS, agencies, and DTC brands, and in this article, she shares her battle-tested ICP process.

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9 Product Discovery Techniques/Methods to Build the Right Product

Product managers often feel stuck during discovery.

The pressure to ship fast turns discovery into a checkbox exercise rushed, inconsistent, and disconnected from the broader product development lifecycle (PDLC). But skipping proper discovery usually leads to features no one needs, wasting time and resources.

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Product Discovery Process: Aligning Insights with the PDLC

Imagine launching a product feature that no one uses. The team spent months building it, yet users don’t see its value. Why? Because product discovery was skipped … or done poorly.

Product discovery process is the foundation of building successful products. It helps teams uncover real user needs, validate assumptions, and reduce development risks before committing time and resources. It is an actual team effort involving all stakeholders to foster diverse expertise and unique perspectives. Yet, many teams rush into development without properly testing ideas, leading to wasted effort and failed launches.

Product discovery provides insights and evidence to make informed decisions at every stage of the Product Development Lifecycle (PDLC), ensuring the final product aligns with user needs.

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10 Best Customer Feedback Examples to Improve PDLC

Customer feedback isn’t just a checkbox—it’s the fuel that drives great products forward. 🚀

We’re seeing more and more leading companies make feedback a core part of their Product Development Lifecycle (PDLC)—from discovery to iteration and beyond.

To help you embed customer insights into every stage of your process, we’re sharing 10 real-world examples of how top companies use customer feedback to build better products.

Which feedback loop has been the most valuable for your team? Let’s discuss! 👇

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30 Essential Product Discovery Questions to Uncover User Needs

The key isn’t just understanding users but unlocking insights that lead to solutions they can’t live without.

Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products.

Asking the right product discovery questions helps uncover the deeper needs driving user behavior and expectations. 

Without a clear understanding of these factors, products risk failing to meet real-world demands. Engaging in a well-structured product discovery process enables teams to move beyond assumptions and build solutions that drive true user satisfaction.

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