PDLC Archives - Usersnap Blog

Dual Track Agile with Ant Murphy: How to Balance Discovery and Delivery Without Losing Your Mind

If you’re sprinting with delivery while discovery is stuck in the parking lot, you’re not agile. You’re just speeding blind.

Most product teams talk about dual-track agile, but few actually do it well. Discovery gets sidelined. Delivery sprints forward. And by the time you ship, no one’s quite sure who you built it for.

To fix this disconnect, we teamed up with Ant Murphy, product coach and dual-track specialist, to break down exactly how to run discovery and delivery side by side — without turning your roadmap into a chaos board.

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How to Design a Product Discovery Framework That Maximizes Impact – With Matt LeMay

“If you have 10 teams decorating the hood of a car with rhinestones, the hood gets so heavy you can’t lift it to fix the engine anymore. That’s what product development feels like in most organizations.” — Matt LeMay

Most teams don’t suffer from a lack of ideas; they suffer from chasing work that looks good on a roadmap but fails to drive results.

Trying to build the right thing without a solid discovery framework is like setting off on a road trip without a map or destination. You’ll likely burn fuel, time, and goodwill without achieving anything meaningful.

To help you build smarter (not just faster), we sat down with Matt LeMay – author of Agile for Everybody product discovery evangelist, and creator of the One Page / One Hour method – to learn how to keep discovery grounded in real business impact.

Whether you’re in product, UX, or strategy, this is your blueprint for a discovery framework that actually moves the needle by connecting user insight to the metrics that drive revenue.

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How to Create a B2B Ideal Customer Profile (ICP) with Examples of Research from Leah Tharin

Imagine fishing without bait. You might get lucky, but most of the time, you’ll be staring at the water, hoping for something to bite…

That’s what B2B marketing and product development looks like without a well-defined Ideal Customer Profile (ICP): directionless, inefficient, and expensive.

To help you stop casting wide nets and start reeling in the right-fit customers, we sat down with Leah Tharin, product growth strategist, hands-on operator, and LinkedIn voice with over 100k followers. Leah has helped shape go-to-market and product strategies across SaaS, agencies, and DTC brands, and in this article, she shares her battle-tested ICP process.

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9 Product Discovery Techniques/Methods to Build the Right Product

Product managers often feel stuck during discovery.

The pressure to ship fast turns discovery into a checkbox exercise rushed, inconsistent, and disconnected from the broader product development lifecycle (PDLC). But skipping proper discovery usually leads to features no one needs, wasting time and resources.

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Product Discovery Process: Aligning Insights with the PDLC

Imagine launching a product feature that no one uses. The team spent months building it, yet users don’t see its value. Why? Because product discovery was skipped … or done poorly.

Product discovery process is the foundation of building successful products. It helps teams uncover real user needs, validate assumptions, and reduce development risks before committing time and resources. It is an actual team effort involving all stakeholders to foster diverse expertise and unique perspectives. Yet, many teams rush into development without properly testing ideas, leading to wasted effort and failed launches.

Product discovery provides insights and evidence to make informed decisions at every stage of the Product Development Lifecycle (PDLC), ensuring the final product aligns with user needs.

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10 Best Customer Feedback Examples to Improve PDLC

Customer feedback isn’t just a checkbox—it’s the fuel that drives great products forward. 🚀

We’re seeing more and more leading companies make feedback a core part of their Product Development Lifecycle (PDLC)—from discovery to iteration and beyond.

To help you embed customer insights into every stage of your process, we’re sharing 10 real-world examples of how top companies use customer feedback to build better products.

Which feedback loop has been the most valuable for your team? Let’s discuss! 👇

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30 Essential Product Discovery Questions to Uncover User Needs

The key isn’t just understanding users but unlocking insights that lead to solutions they can’t live without.

Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products.

Asking the right product discovery questions helps uncover the deeper needs driving user behavior and expectations.

Without a clear understanding of these factors, products risk failing to meet real-world demands. Engaging in a well-structured product discovery process enables teams to move beyond assumptions and build solutions that drive true user satisfaction.

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