Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. Which one wouldn’t? In order to understand customer needs, get more customer feedback, and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” 🚀. What do I mean by this?
SaaS product management is undoubtedly the engine that helps digital enterprises grow. According to one study, a great product manager can be responsible for up to a ~34% increase in profits. And in the age of Product-Led Growth (PLG), a term coined by now-pioneer Wes Bush, product management and customer-led product development are the lynchpin to SaaS business success.Continue Reading “SaaS Product Management: The Central Nervous System to Product-Led Growth (PLG)” →