Category: Prioritization & roadmaps

Choosing what to build when every request arrives marked urgent. Scoring frameworks, roadmap communication, and the Opportunities Board applying value and effort scoring against criteria your team defines.

9 Customer Engagement Strategies: A Journey Through Support and Success

In the bustling streets of the digital landscape, customer engagement isn’t just a mere handshake; it’s a warm hug that leaves an everlasting impression. 

The magic key can lead you to the treasure chest of conversions and a community of jubilant customers. 

Ready for a fascinating adventure through the bustling boulevards of customer support and success?  

Pack your bags as we introduce you to tools like Intercom and Usersnap that helped pave the path to a holistic approach when it comes to the best customer engagement marketing strategy.

Continue Reading “9 Customer Engagement Strategies: A Journey Through Support and Success” →

Google’s HEART Framework: Crafting Remarkable User Experiences ( UX )

In the competitive landscape of product management, prioritizing user satisfaction and engagement is pivotal.

Understanding User Experience (UX) is a cornerstone, making UX measurement crucial. Quantifying user interactions and analyzing engagement provide insights necessary for informed decisions, enhanced competitiveness, and superior product development.

Continue Reading “Google’s HEART Framework: Crafting Remarkable User Experiences ( UX )” →

Chief Product Officer: Their Superpowers and Role in SaaS Growth!

Ever wonder what a chief product officer is up to? Maybe you want to become one yourself one day! Well, the CPO position has certainly grown and evolved over time.

In short, the CPO oversees all aspects of a product’s vision, design, and development. They are essential in creating a robust and helpful product that fills a void in the market while addressing customer feedback. However, their (and all product team members’) superpowers and role in SaaS growth is invaluable! In this article, we’ll detail to you all the things you need to know about the CPO, their superpowers, and role within an organization!

Continue Reading “Chief Product Officer: Their Superpowers and Role in SaaS Growth!” →

How Does A SaaS Product Owner vs Product Manager Actually Differ?

The scaling SaaS company often have to find out through practice what the difference is between a product owner vs product manager. Both roles are big players within an agile team (or scrum team) of a business.

For a mooning SaaS company with a medium-sized, sturdy ship in the middle of the thunderous ocean, the difference sometimes feels hazy. In the end, they are two separate roles with different goals. This is what we’re tackling in this piece. Hope you’re ready for it!

Continue Reading “How Does A SaaS Product Owner vs Product Manager Actually Differ?” →

Your next product feature, backed by product feedback.

Did you ever release a “game-changing” feature in your eyes, but no one used it? In addition, was it even inconvenient for your customers? We’ve heard the horror stories, and created a few of our own along the way. The one thing missing for your product feature: product feedback! There is no doubt: releasing the right product features is a cornerstone for every SaaS company’s business success. It brings about product-led growth and helps your SaaS scale.

In this post I’m going to show you how we handle product feedback questions and implement new product features. Everything backed by product feedback.

Continue Reading “Your next product feature, backed by product feedback.” →

How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Who doesn’t like to use a product that looks pretty?

Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design?

The questions lingering in your mind may be: How important is design to product success? Or how would UI/UX contribute to business growth? 

Here at Usersnap, we recently underwent a significant change to our product interface. So we can help answer some of the FAQs you might have with our real-life examples. 

Watch tickets, calls and surveys land in one place

Open the interactive demo
Continue Reading “How To Measure UI/UX Design Impact On Business (+ Our Own Experience)” →

5 essential skills every web developer should have

Web development continues to be one of the hottest industries around, and it’s not about to change anytime soon. According to the Bureau of Labor Statistics, employment of web developers is projected to grow 27 percent from 2014 to 2024, which is much faster than the average for all occupations.

With that in mind, we thought we’d put together a list of essential skills that every web developer should have. Knowing what to improve is the starting point to achieving greatness, so we hope you find some useful information on web developer skills in this post.

Let’s go!

What gets captured the moment a user hits the problem

Open the interactive demo
Continue Reading “5 essential skills every web developer should have” →

A beginner’s guide to Pivotal Tracker: How to boost your Pivotal Tracker projects!

When working in agile development teams or web agencies, you are probably always on the look-out for new and better productivity tools. Pivotal Tracker might be one of these tools which can help you become a better and faster team.

In this post, you’ll find everything you need to know when getting started with Pivotal Tracker. You will also find some useful tips & tricks on how to get more out of your Pivotal Tracker projects.

Continue Reading “A beginner’s guide to Pivotal Tracker: How to boost your Pivotal Tracker projects!” →