The Importance of Customer Feedback to Your SaaS Business: 9 Big Facts

Are you part of a SaaS company? You know better than anyone how challenging this can be. Especially because in critical moments, you rely on the importance of customer feedback to grow your profits. 

There are a multitude of SaaS businesses springing up, as businesses continue to become more digital.

The customer problems solved by these SaaS businesses are diverse, but for sure there is competition among them. Sometimes target audiences can overlap, thus making some brands address the same persona or team. 

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CX Manager Vs Customer Support: Why You Need Both?

You’re probably already aware that customer experience manager and customer support are important for digital companies.

However, SaaS, software, and e-commerce companies have a slightly different, additional challenge on their hands. Your potential customers can easily research and even test-drive all of their options before purchase. Sounds like a challenge to you? Then let’s jump in.

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Why great customer support is more than a nice-to-have strategy!

In the old days, simple customer support was something most companies sucked at. But times changed and so has customer support. A lot of businesses now take customer support as a service and an important part of their business operations.

In this blog post, I’ll show you numerous steps for providing the best customer support available. Bring your customer support to the next level, and your business too.

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How to Use Customer Centric Copywriting to Improve Experience

Why do brands compete to shout “customer centric”? Today, customers want more from brands.  

They look beyond the products and, recently, the focus on customer experience has become more accentuated.

Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important. But many marketers have forgotten about writing copies to show customer centricity and improve customer experience.

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Is Customer Support Email the best channel to customer success?

A lot has been written on how companies can grow their business through customer success. The terms “customer success” or “customer experience” seem to be the new buzzwords in the growth-driven tech world. These discussions are great, and we at Usersnap believe that customer support email and customer success are important factors when it comes to business success.

However, I do believe that some basic and core questions remain unanswered. And one of these questions is this:

Is email still the best customer support channel?
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Usersnap Customer Experience Statistics + 10 More Stats on CX

Everyone talks about “putting yourself in the customer’s shoes” to see what experience they offer to their customers, but only a few understand the power of customer experience statistics. Before discussing about the power of customer feedback, let’s take a look at the state of the customer experience report.

It’s been over 2 years since we at Usersnap started developing a tool for customer feedback and CX. We must say – it’s been such an exhilarating journey so far! 

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The Journey to Customer-Centric Growth: The Virtual Summit!

Wow, can’t believe we actually pulled together a summit with more than 50 speakers on customer experience in such a short period of time, relevant for any customer centric company out there.

And now we’re proud to say The Journey to Customer-Centric Growth – Success Stories of Scaling CX and Qualitative Feedback was a MUST attend, learnings-guaranteed event. Come see how we brought the noise and amplified the importance of CX!

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