A guide to using testimonials and customer feedback in marketing emails + example templates

As per a report, “People are 270% more likely to purchase a product with five reviews than one with no reviews.” Crazy, right? That’s how crucial testimonials have become in a customer journey. 

With enhanced access to data and information, customers are becoming more aware of the products and services they are about to pay or are already paying for. Hence, testimonials have become a big deal to establish that ‘trust factor’ due to the ‘unbiased quotient’ and being the first-hand experience of a user who has already made a purchase. It becomes all the more important for a brand to leverage it properly so as to persuade a lead to become a customer.

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