As per a report, “People are 270% more likely to purchase a product with five reviews than one with no reviews.” Crazy, right? That’s how crucial testimonials and customer feedback have become in a customer journey.
Having enhanced information access, customers are more aware of the products and services they are paying or about to pay for. Customer testimonials have become a big deal to establish that ‘trust factor’ due to the ‘unbiased quotient’. This means being the first-hand experience of a user who has already made a purchase.Continue Reading “A guide to using testimonials and customer feedback in marketing emails + example templates” →