Virtual CX Summit

Testing Product Names for SaaS: How to Choose Names for New Features

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs.

Choosing the best name for your SaaS product can delicately position your brand to customers by understanding their needs and appealing to their emotions while communicating your brand values. Basically, the best SaaS name understands and speaks the customer’s language, and if you’re not sure how to do that, then keep reading!

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