Product-Led Growth: The Best SaaS Scaling Approach in 2022 🚀🚀

If you feel you have been missing the mark with your customers lately, you might need a switch-up in your business model. But how do you choose between all of the business strategies out there? What is the best tactic to use in today’s fast-paced market? Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven. This method is quickly becoming one of the most popular business models for many companies. 

At Usersnap, we have dedicated quite a bit of effort into becoming more PLG-oriented ourselves. Even when we believed that we were already customer-centric, we quickly realized we had much to learn about PLG to make it actionable within our company and for our customers. What we’ve seen is that a product-led growth strategy can increase business retention by improving customer experience. Product-led growth companies are starting to pop up all over the world. Using PLG can help grow your business and further unlock a user experience that is hard to beat. That’s all fine, but what does having a product-led growth business look like? Let’s explore together.

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Your ultimate guide to customer feedback: the revenue driver for 84% of digital companies.

There are two reactions to receiving customer feedback: “yippie!” or “ouch…” And while we can’t guarantee you 100% positive feedback, we do have some proven strategies and tactics to help you join those 84% of digital companies that prioritized working on customer experience and recorded an increase in revenue.

So how do you get customer feedback and accelerate growth? There’s a lot of details, so let’s give you a quick outline so you can navigate as you please.

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SaaS Product Management: The Central Nervous System to Digital Companies in 2022

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. Which one wouldn’t? Some employ product-led growth In order to understand customer needs, get more customer feedback, and use it actionably. Without question, the rise and importance of SaaS product management within digital companies are “mooning” 🚀. What do I mean by this? 

SaaS product management is undoubtedly the engine that helps digital enterprises grow. According to one study, a great product manager can be responsible for up to a ~34% increase in profits. And in the age of Product-Led Growth (PLG), a term coined by now-pioneer Wes Bush, product management and customer-led product development are the lynchpin to SaaS business success.

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Chief Product Officer: Their Superpowers and Role in SaaS Growth!

Ever wonder what a chief product officer is up to? Maybe you want to become one yourself one day! Well, the CPO position has certainly grown and evolved over time.

In short, the CPO oversees all aspects of a product’s vision, design, and development. They are essential in creating a robust and helpful product that fills a void in the market while addressing customer feedback. However, their (and all product team members’) superpowers and role in SaaS growth is invaluable! In this article, we’ll detail to you all the things you need to know about the CPO, their superpowers, and role within an organization!

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