Product-Led Growth: The Best SaaS Scaling Approach in 2022 ๐Ÿš€๐Ÿš€

If you feel you have been missing the mark with your customers lately, you might need a switch-up in your business model. But how do you choose between all of the business strategies out there? What is the best tactic to use in todayโ€™s fast-paced market? Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven. This method is quickly becoming one of the most popular business models for many companies. 

At Usersnap, we have dedicated quite a bit of effort into becoming more PLG-oriented ourselves. Even when we believed that we were already customer-centric, we quickly realized we had much to learn about PLG to make it actionable within our company and for our customers. What weโ€™ve seen is that a product-led growth strategy can increase business retention by improving customer experience. Product-led growth companies are starting to pop up all over the world. Using PLG can help grow your business and further unlock a user experience that is hard to beat. That’s all fine, but what does having a product-led growth business look like? Letโ€™s explore together.

Continue Reading “Product-Led Growth: The Best SaaS Scaling Approach in 2022 ๐Ÿš€๐Ÿš€” โ†’

How to use a Product-Market Fit template to know how much customers need you!

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). If you are a good sailor, you can always feel when the product-market fit is or isnโ€™t happening. The best way to sail the SaaSy seas is to have a product-market fit template on your side.

Imagine the following scenario:

Continue Reading “How to use a Product-Market Fit template to know how much customers need you!” โ†’