How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Who doesn’t like to use a product that looks pretty?

Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design?

The questions lingering in your mind may be: How important is design to product success? Or how would UI/UX contribute to business growth? 

Here at Usersnap, we recently underwent a significant change to our product interface. So we can help answer some of the FAQs you might have with our real-life examples. 

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How to Use Micro-Interactions to Improve Website Experience

According to ThinkJar’s customer strategy research, 86% of consumers are willing to pay more for an upgraded experience.

As a product owner, UI/UX designer or a marketer, we are all working to optimize the website experience and bring in more customers.

But what defines a good experience? What should you improve? How can you measure the quality of user experiences?

If you have any of these questions floating in your mind, you are on the right track. In this article, you will get answers and learn about the best practices in creating, measuring and evaluating digital experiences from leading companies.

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6 Secrets of Improving Customer Experience with Customer Centric Copywriting

Customers today want more from brands.

They look beyond the products and, recently, the focus on customer experience has become more accentuated.

Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important. But many marketers have forgotten about writing copies to improve customer experience.

Today, in a highly competitive business environment, the quality of the products is usually similarly amazing. But what can differentiate businesses is the type of experience they offer to the customer. The way they allow them to interact with their brand.  

And your job, as a content writer, is to create informative, personalized content, that is deeply focused on consumers’ issues and challenges. Let’s see how you can improve your writing to shift the focus on the customer.

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How E-Commerce Improves Customer Experience with NPS to Drive Sales

Your customers are your lifeline, you know that.

But how much do you take into consideration how they actually feel about your brand?

You might think all your customers are perfectly happy. After all, your business generates sales, right?

Turns out, without actually speaking to your customers, you can’t truly know how they feel about you, your products or your business.

And, when you’re armed with that knowledge? You can grow your business and earn loyal customers.

In this post, we’re going to cover:

  1. NPS: A closer look at one of the most effective metrics to track if you want to build advocates for your business
  2. Why you can’t only focus on NPS alone
  3. How your NPS ties into your overall customer experience

Let’s go.

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What it takes to win with customer experience management

Customer service is important. Super important. If you underestimate the importance of excellent customer service, chances are somewhat slim to win your customers as your most important influencers.

In this blog post, you’ll find everything you need to know about customer experience and why it truly matters for your business.

So better let’s get started.

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5 Ways to Test and Improve Website Customer Experience

Developing your website and a building the customer experience can be a lot of trouble, especially at early stages. You roll out the product, but the engagement rates are far lower than you expected. The worst thing is you don’t know why.

Any product, whether it’s a website or a service, needs testing to perfect it. This includes gathering information on performance as well as the opinions of those who use the product.

Negative feedback from your customers is arguably more important than the positive. It feels nice to see a high NPS score, but if you’re not getting the negative feedback, your customers’ friends are getting it.

Here’re 5 tips we observed from our customers on how test, measure and improve customer experience (CX) for websites or applications. 

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