Your team just launched a new feature — Hooray!
Customers will now come running to use it!
Well, maybe. Did you tell customers about the new feature?
A common problem teams face is forgetting about the value of communication with their customers and prospects when new features are being released.
Customers want to know or may need a polite nudge, to engage with your product, but new features are a great way to pull them back in.
Even if customers use your product daily, they are focused on their jobs, not when new features are released, so it’s important to set expectations on when they will receive new things.
Continue Reading “Ways To Elevate Your Next New Feature Announcement (Included Examples)” →
