Ecommerce shopping has grown significantly in 2020, and many companies are questioning if it will replace the need for brick-and-mortar retail. While it’ll never likely get rid of every store on the block, there may be some customer groups and product types that shift online and never look back.
What’s important is figuring out if those are your customers or not. The odds are that many of your customers are spending more online right now than you (or they) expected. It’s a great opportunity for you now.
According to IBM, the COVID-19 pandemic pushed us all five years forward in our shift from physical retail to online shopping. Ecommerce revenue is expected to grow 20% this year while department stores will drop 60%, with many already closing.
Continue Reading “Will online stores ever beat real ones? + Survey results of what customers think” →
