Better user feedback & faster website relaunch for LAOLA1.tv

About LAOLA1.tv

Love sports? Chances are high that you’ve watched a live stream or live ticker of your favorite soccer, ice hockey or basketball team on LAOLA1.tv. As sports fans ourselves, we were stoked to find LAOLA1.tv among our customers. LAOLA1.tv is one the world’s leading Sports-streaming providers, and delivers shows to sports fans around the globe. LAOLA1.tv provides all of its content in the highest quality and on a broad variety of devices.
“This time we wanted to do things differently.”

What was your intention and goal for your relaunch project of LAOLA1.tv?

We had three major objectives for our relaunch of LAOLA1.tv. Apart from testing a fairly new way of navigation, we put a lot of work into creating a personalized user experience.Last but not least, the deep, contextual integration of social media within our site was a big challenge.
“Especially our product guys loved how great this worked out!”

How many people were involved in the relaunch of LAOLA1.tv?

Basically we had five teams involved in our relaunch project.
  1. Product Management
  2. Project Management
  3. External Design Agency
  4. Frontend Development
  5. Backend Development

What does the feedback and bug tracking process at LAOLA1.tv look like?

For years, we had a very waterfall-ish approach of handling software projects using our user support via mail for tracking bugs and collecting user feedback.

Together with our external partners we applied an agile approach that led to multiple feedback cycles. When we launched a new beta version of LAOLA1.tv, we decided to integrate Usersnap for beta testing.Ever since, all team members, as well as our external users switched to Usersnap for leaving feedback on our site.

On a weekly basis the product management and the project management analyzed and prioritized all incoming feedback, bugs and other ideas collected with the Usersnap feedback button.With the label manager it was easy to categorize and prioritize incoming feedback, such as: “This is a bug”, “This is spam”, “This is great feedback”.

What was the reason for choosing Usersnap?

I have been working with Usersnap in my startup SIMPLEWISH and we really appreciated the fact that Usersnap is so simple to integrate and to use.
You see what the user sees. It really helped us to gather feedback and have a sympathetic ear for our customers.
“It doesn’t detach user feedback from its context.”

What are important factors for you and your team when collecting user feedback?

With a high-traffic site, such as LAOLA1.tv, gathering feedback can be a bit overwhelming. Therefore, it’s very important to segment and prioritize feedback quickly.

We also tried to identify “lead users” and interact with them directly. Usersnap was very helpful for that, as it enabled us to message users directly inside our Usersnap projects. Usersnap was also helpful for asking follow-up questions and getting more tangible feedback.

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