George Labs navigating the latest digital banking needs with Usersnap

7 million users loving digital banking application George, by Erste Group, for its approachable and feedback-driven technology.

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Challenges

Getting real-life feedback from the general users
To empower users with a visual feedback method
Receive continuous feedback on the production app

“How to bring value to the end users is what the teams thrive for. And Usersnap helps us get the feedback and evidence we need to keep moving.”

Malgorzata Pryc-Fleischmann, Product Owner @George Labs

Loved features

Custom button, menu and widgets via REST API
User screenshots and video recordings with annotations
Email integration to share feedback across teams

Results

Customer-centric features

The constant customer feedback is a powerful source for new feature ideas.
Validated improvements

Success of new products can be understood by the feedback activity and qualitative data.
Highly satisfied UX

Coupling contextual customer insights and diligent iterations to produce great UI/UX.

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Easily collect & manage customer feedback

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