The Product Development Life Cycle – How Companies Stay Ahead of the Curve by Listening to Customers

Every product goes through stages. Like in the Odyssey, there’s a beginning, a middle, and in most cases, an end. However, for products, these stages are related to understanding the problem that you want to solve, how you can approach it, what can be improved and how to stay relevant. We call it the product development life cycle. Knowing where you are, and where you’re going is crucial to setting and achieving goals. It will help you plan and collaborate with your product team.

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Close-Ended Questions – How to Get Quality Insights for Your Customer Feedback

Learning about your customers’ needs is sometimes like being a 1-person paddle boat upstream. Particularly when you don’t have the right tools or questions, it’s a lot of effort just to understand them, much less to execute on what you can learn. When you need to get a large amount of data quickly and easily, one of the best approaches to gather customer feedback data is using closed-ended questions. They’re a great way to conduct survey research effectively with a large audience, and help to avoid tiring your customers.

In this article we’ll explain the difference between close-ended & open-ended questions, and we’ve compiled the ultimate list of sample questions.

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