Ever wondered why the humble 1 to 5 rating scale is a secret weapon for Product Managers (PMs)?
Marty Cagan, in his book Inspired: How To Create Products Customers Love, highlights customer surveys as a key tool for understanding user needs and guiding product decisions. But ratings and feedback don’t just inform—they shape every stage of the Product Development Lifecycle (PDLC).
The beauty of a 1 to 5 scale lies in its universal appeal—whether in digital products or physical experiences, it provides structured, actionable insights that teams can use to:
✅ Validate product ideas before development.
✅ Identify pain points to refine UX.
✅ Measure impact across product iterations.
💡 By integrating real-time feedback into the PDLC, businesses can move beyond assumptions and build products that truly meet user needs.
Continue Reading “Collecting feedback using 1 to 5 rating scale surveys” →