Author: Rohit Verma

Collecting feedback using 1 to 5 rating scale surveys

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)?

Marty Cagan, in his book “Inspired: How To Create Products Customers Love”, mentions the use of customer surveys as a tool for understanding customer needs and preferences.

Its beauty lies in its universal appeal—whether you’re navigating the digital realm or the tangible world, the 1 to 5 scale speaks a language everyone understands.

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What is the CIRCLES method? Examples and Alternatives from Senior PM

Imagine stepping into the world of product management with a product vision, secret formula and one particular feature that the industry’s luminaries use to transform raw ideas into gold consistently.

That formula exists, and it’s called the CIRCLES method.

Ready to see your ideas soar? Let’s unravel the magic of CIRCLES together.

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Google’s HEART Framework: Crafting Remarkable User Experiences ( UX )

In the competitive landscape of product management, prioritizing user satisfaction and engagement is pivotal.

Understanding User Experience (UX) is a cornerstone, making UX measurement crucial. Quantifying user interactions and analyzing engagement provide insights necessary for informed decisions, enhanced competitiveness, and superior product development.

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