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ICP user interview template
An exclusive, foolproof approach to ICP research by B2B product growth leader Leah Tharin, in partnership with Usersnap. This set of three survey templates empowers product teams to seamlessly implement Leah's ICP framework and ask insightful, in-depth questions during user interviews.
Featuring Leah Tharin’s ICP research framework
Understanding your ideal customers is key to developing features and functionalities that address their specific needs. Leah’s approach goes beyond demographics, providing valuable qualitative insights into customer motivations, needs, and behaviors. By solving the right problems, you increase the likelihood of adoption.
A well-defined ICP not only prevents wasting resources on misaligned projects but also boosts customer acquisition conversion rates, leading to more predictable revenue. As markets evolve and customer needs shift, regularly refining and validating your ICP ensures you stay ahead of competitors and keep your product relevant.
Here's why & how to make the most out of Leah's templates:
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What data and user feedback do you need to gather for ICP research?
We recommend three survey templates for Leah's framework. These templates are designed to help you capture demographic data, such as industry, business, and personal background, along with insights into user motivations, including goals, challenges, and decision-making processes. By combining surveys with user interviews, you'll be able to gain a comprehensive understanding of your research participants. Use this information to uncover what, why, and how they value your product, and identify the next level of value they are seeking.
1. Warm up your interviewees with a short survey
The first of this template series is the ICP user interview template, which helps you collect the foundational data from your interviewees so that you can start to understand and qualify them. It's also a great way to engage and even recruit your interview participants.
2. User interview documentation template
During the user interview session, having a structured process and content documentation is essential for quick insights and deep analysis. This template offers questions provided by Leah Tharin, as well as easy notes taking to AI analysis with Usersnap.
3. Ideal customer profile continuous validation
Learning about your ICP's motivation is not one-off, they change and you need to adapt. How? This last in-app survey template helps you to easily measure the ICP fitness with a simple interaction.
Next up in Leah's ICP Research framework:
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