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ICP validation template
The third template from Leah Tharin and Usersnap's collaboration on ICP research focuses on continuously validating the gains and pains of your ICP to ensure that your product is delivering truly valuable, relevant solutions.
Leah Tharin’s ICP research framework
Understanding your ideal customers is key to developing features and functionalities that address their specific needs. Leah’s approach goes beyond demographics, providing valuable qualitative insights into customer motivations, needs, and behaviors. By solving the right problems, you increase the likelihood of adoption.
A well-defined ICP not only prevents wasting resources on misaligned projects but also boosts customer acquisition conversion rates, leading to more predictable revenue. As markets evolve and customer needs shift, regularly refining and validating your ICP ensures you stay ahead of competitors and keep your product relevant.
Exclusive advice from Leah for product managers:
Setting up your ICP research & validation
We recommend three survey templates to work with Leah's ICP framework: pre-interview ICP survey qualification, the questions and documentation template for running user interviews (this one), and finally a validation survey template for in-product engagement.
These templates are designed to help you collect beyond basic demographic information, such as industry and business model, but explore user motivations to why and how they want to solve problems, including their job role goals, challenges, and decision-making processes.
1. Warm up your interviewees with a short survey
The first of this template series is the ICP user interview template, which helps you collect the foundational data from your interviewees so that you can start to understand and qualify them. It's also a great way to engage and even recruit your interview participants.
2. User interview documentation template
During the user interview session, having a structured process and content documentation is essential for quick insights and deep analysis. This template offers questions provided by Leah Tharin, as well as easy notes taking to AI analysis with Usersnap.
3. Ideal customer profile continuous validation
Learning about your ICP's motivation is not one-off, they change and you need to adapt. How? This last in-app survey template helps you to easily measure the ICP fitness with a simple interaction.
Next up in Leah's ICP Research framework:
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