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ICP interview documentation template
An exclusive, foolproof approach to ICP research by B2B product growth leader Leah Tharin, in partnership with Usersnap. This set of three survey templates empowers product teams to seamlessly implement Leah's ICP framework and ask insightful, in-depth questions during user interviews.
Featuring Leah Tharin’s ICP research framework
You can't build a successful product without truly understanding who you're building it for and what drives their behavior.
However, gathering these insights can be challenging. Leah Tharin, a B2B SaaS product growth leader and coach, shares her approach to developing an Ideal Customer Profile (ICP) to drive strategic decisions that foster activation, adoption, and loyalty.
To support this, we’ve created ICP research templates to help you collect actionable data from users. By understanding pain points, goals, and usage patterns, you’ll gain invaluable insights to guide product discovery and ideation, ensuring your products resonate with your audience and succeed.
Make the most out of Leah's templates:
What user insights and questions to ask in ICP research interviews?
We recommend a total of three survey templates to work with Leah's ICP framework: pre-interview ICP survey qualification, the questions and documentation template for running user interviews (this one), and finally a validation survey template for in-product engagement.
These templates are designed to help you collect beyond basic demographic information, such as industry and business model, but explore user motivations to why and how they want to solve problems, including their job role goals, challenges, and decision-making processes.
You can follow the questions in the second survey template to guide your user interviews. This structured approach will help you dive deeper into the user’s problem, step by step, so you can truly understand not just what challenges they face, but why and how they approach those challenges and solutions.
1. Warm up your interviewees with a short survey
The first of this template series is the ICP user interview template, which helps you collect the foundational data from your interviewees so that you can start to understand and qualify them. It's also a great way to engage and even recruit your interview participants.
2. User interview documentation template
During the user interview session, having a structured process and content documentation is essential for quick insights and deep analysis. This template offers questions provided by Leah Tharin, as well as easy notes taking to AI analysis with Usersnap.
3. Ideal customer profile continuous validation
Learning about your ICP's motivation is not one-off, they change and you need to adapt. How? This last in-app survey template helps you to easily measure the ICP fitness with a simple interaction.
Next up in Leah's ICP Research framework:
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