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Brand Association Survey Template
Gain valuable insights into the brand perception by asking customers to share the three words they associate with your brand or concept. You can better understand how your audience views your brand and tailor your marketing strategies to create greater impact.
Why and how do you measure brand association?
Brand association refers to the connections and perceptions that come to mind when customers think about a particular brand. These mental links shape how customers make purchasing decisions, therefore it is crucial for business to understand how strong and positive those links are, and how they compare to competitors or industry standards.
With Usersnap you can implement a simple survey targeting a certain audience or experience to collect brand association keywords. Next, Mindspeller can help you identify how well your branding, communication, and customer experience are perceived.
By identify hidden brand strengths and address weaknesses in consumer perceptions, you can further enhance marketing precision by testing different design elements or innovating new product offerings.
What can this brand association survey template do?
Start mining brand associations with this template in your application, website, or as an individual survey page. With an API connection between Usersnap and Mindspeller, you can automatically get analysis on the feedback to reveal user perceptions, emotional responses, and the why behind their behaviors.
With Mindspeller’s Implicit Association Testing approach, companies are able to:
- Empower decision-makers with a clear understanding of what is evoking the impact on the brand
- Leverage data to improve brand positioning and optimize marketing campaigns to align on strategic goals
- Avoid costly missteps by decoding complex customer behaviors and distinguishing the effectiveness of creative concepts.
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