If you feel you have been missing the mark with your customers lately, you might need a switch-up in your business model. But how do you choose between all of the business strategies out there? What is the best tactic to use in today’s fast-paced market? Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven. This method is quickly becoming one of the most popular business models for many companies.Continue Reading “Product-Led Growth: The Best SaaS Scaling Approach in 2022 🚀” →
Five wild predictions, two true stories and some solid solutions for product leaders.
Building great products is a complex, challenging, and exhilarating job. Totally worth it 🙃. It requires product leaders to be strategic thinkers and forward-thinking by nature, as well as to see product opportunities when others are “lost” in ambiguity.Continue Reading “The future of product leaders: building with confidence” →