How to reduce churn and improve user experience for SaaS with churn exit surveys

Why isn’t every SaaS business carrying exit surveys when their users cancel?

Whether you call them cancellation surveys, churn surveys, or exit surveys, these are simple tools anyone can use. When used well they will cut your churn, improve user experience, and increase the likelihood that ex-users become customers again in the future. 

In the course of this blog, we’ll explain what exit surveys are, why they matter, what the best questions to ask are, ways to cut churn using exit surveys, and how to put one together for yourself.

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