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Surprise & Delight Survey Template
From the Product Delight Grid by Nesrine Changuel
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Capture the Emotional ROI of Your Product
Delighting your users isn’t guesswork. This survey helps you isolate specific touchpoints that users loved — or didn’t notice. Use it to measure the delight factor of small UX enhancements or thoughtful details.
What customers OR EXPERTS say
Delight is not just solving a problem — it’s creating a positive emotional memory.
How it helps
How to Make the Most of the Surprise & Delight Survey Template
This micro-moment tracking template helps you identify where users feel unexpected joy — and why. Based on Nesrine Changuel’s delight theory, it explores how features exceed expectations and form emotional bonds.
It’s perfect for post-launch feedback on UX, animations, or subtle product touches. Use it to catalog real “wow” moments and build a system of continuous delight.
Exclusive advice for product teams:
1. Use after minor UI/UX releases
Catch unexpected moments of joy.
2. Collect micro-feedback
Ask what felt like a “nice touch.”
3. Build a delight pattern library
Track what actually delights across features.
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