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Functional Motivations Survey Template
Measure performance, efficiency, and product clarity from your users’ perspective.
Meet the Need Before You Wow
Delight only works when the basics do. Use this survey to test how well your product helps users achieve what they came to do. Get clear on whether your product feels useful — before aiming to make it unforgettable.
How to Make the Most of the Functional Motivations Survey Template
This template is designed to validate the core utility of your product. Based on Nesrine Changuel’s framework, it helps product teams check whether they’ve nailed the basics: clarity, problem-solving, and smoothness of execution.
It’s a critical tool to confirm that your product delivers on expectations before aiming for delight. Use it to uncover usability blockers, friction points, and functionality gaps that erode trust.
Exclusive advice for product teams:
1. Use after users complete a task
Evaluate how well your product delivered value.
2. Identify friction or broken flows
Catch efficiency gaps before they grow.
3. Prioritize usability improvements
Focus your team on what matters most.
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