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Emotional Motivations Survey Template

Unlock the “why” behind behavior. Measure deeper drivers like control, stress relief, and belonging.

Top rated template by 30,000+ users
Usersnap is rated 4.6 out of 5 from G2.com reviews
our solution

Map the Human Behind the User

Products don’t just solve problems — they help users feel smart, safe, and seen. Use this survey to discover the emotional needs your product might already be meeting — or unintentionally missing.

What customers OR EXPERTS say
Delight is not just solving a problem — it’s creating a positive emotional memory.
Canva and Usersnap
Nesrine Changuel
Author of Product Delight
How it helps

How to Make the Most of the Emotional Motivations Survey Template

This introspective template helps you uncover the deeper why behind your users' behavior. Inspired by Nesrine Changuel’s emotional segmentation approach, it reveals motivations like stress relief, belonging, or the need to feel in control.

It’s a powerful discovery tool for teams who want to build more empathetic products. Use it to segment users emotionally, shape messaging, and influence roadmap decisions with heart and nuance.

Exclusive advice for product teams:

1. Use during discovery or segmentation

Capture functional and emotional user goals.

2. Map motivations to features

Validate that your product supports real user intent.

3. Guide messaging and tone

Align product language with emotional drivers.

FAQs

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Nesrine Changuel

Collect feedback,
ship better & faster.

Make precise product decisions with user feedback

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