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Emotional Motivations Survey Template
Unlock the “why” behind behavior. Measure deeper drivers like control, stress relief, and belonging.
Map the Human Behind the User
Products don’t just solve problems — they help users feel smart, safe, and seen. Use this survey to discover the emotional needs your product might already be meeting — or unintentionally missing.
How to Make the Most of the Emotional Motivations Survey Template
This introspective template helps you uncover the deeper why behind your users' behavior. Inspired by Nesrine Changuel’s emotional segmentation approach, it reveals motivations like stress relief, belonging, or the need to feel in control.
It’s a powerful discovery tool for teams who want to build more empathetic products. Use it to segment users emotionally, shape messaging, and influence roadmap decisions with heart and nuance.
Exclusive advice for product teams:
1. Use during discovery or segmentation
Capture functional and emotional user goals.
2. Map motivations to features
Validate that your product supports real user intent.
3. Guide messaging and tone
Align product language with emotional drivers.
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