Unlock the “why” behind behavior. Measure deeper drivers like control, stress relief, and belonging.
Products don’t just solve problems — they help users feel smart, safe, and seen. Use this survey to discover the emotional needs your product might already be meeting — or unintentionally missing.
This introspective template helps you uncover the deeper why behind your users' behavior. Inspired by Nesrine Changuel’s emotional segmentation approach, it reveals motivations like stress relief, belonging, or the need to feel in control.
It’s a powerful discovery tool for teams who want to build more empathetic products. Use it to segment users emotionally, shape messaging, and influence roadmap decisions with heart and nuance.
Capture functional and emotional user goals.
Validate that your product supports real user intent.
Align product language with emotional drivers.