Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). If you are a good sailor, you can always feel when the product-market fit is or isnโt happening. The best way to sail the SaaSy seas is to have a product-market fit template on your side.
Imagine the following scenario:
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