product led growth Archives

6 Ways to Collect Product Feedback from Web Customers

You’ve just launched your new product or you just finished building a new website, and now you wonder what your customers think about those changes. You need product feedback, but can’t get it yet. We know the struggle.

Also, can customer feedback really provide insights to help your company propel itself into product-led growth?

Let’s see 6 ways you can approach this challenge.
Continue Reading “6 Ways to Collect Product Feedback from Web Customers” →

SaaS growth in 2024: Why tracking competitive advantage will NOT yield marketing leadership

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base.

Continue Reading →

Product Led Growth: A Definition and Why It’s Taking Off in 2024 🚀

If you feel you have been missing the mark with your customers lately, you might need a switch-up in your business model.

But how do you choose between all of the business strategies out there? What is the best tactic to use in today’s fast-paced market?

Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven. This method is quickly becoming one of the most popular business models for many companies.

Continue Reading →