Category: Customer engagement

Release notes aren’t just a list of changes—they’re a key touchpoint in the customer journey, reinforcing why users chose your product by consistently delivering value, building trust, and showing that you’re invested in their success.

Continue Reading “How to Write Clear Release Notes & Examples of Templates” →

Product updates aren’t just a box to check—they’re your chance to connect. And a changelog? It’s the ultimate tool to make it happen. 

Whether it’s updates, bug fixes, or new features, a great changelog isn’t just a list; it’s the story of your product’s evolution. It keeps users in the loop, builds trust, and makes your team’s life so much easier.

Continue Reading “10 Inspiring Changelog Examples to Level Up Your Release Notes” →

What’s the point of launching a great feature if no one notices?

The real magic happens when your users know about it—and feel excited to try it out.

Continue Reading “Announcements: How To Get Users to Actually USE Your New Features” →

Ever wonder how some companies make product updates feel like the highlight of your day? 

For B2B SaaS companies with at least monthly releases, keeping users informed and engaged is no small feat—and I’ve been there.

When managing product updates for Usersnap, I faced some familiar challenges: updates scattered across emails made it tough to track changes, leading to low open rates and click-through rates. 

Users clearly preferred in-app content, where they could immediately try new features instead of digging through blog posts or newsletters.

And let’s face it, no one wants to wade through long updates—they want quick, digestible snippets.

Continue Reading “10 Best Changelog Management Tool Options (Paid & Free)” →

Your team just launched a new feature — Hooray!

Customers will now come running to use it! 

Well, maybe. Did you tell customers about the new feature? 

A common problem teams face is forgetting about the value of communication with their customers and prospects when new features are being released. 

Customers want to know or may need a polite nudge, to engage with your product, but new features are a great way to pull them back in. 

Even if customers use your product daily, they are focused on their jobs, not when new features are released, so it’s important to set expectations on when they will receive new things. 

Continue Reading “Ways To Elevate Your Next New Feature Announcement (Included Examples)” →