.svg)
.svg){kind=icon}
Outcome by Behavior Survey Template
Move fast, focus sharp. Use this quick survey template to identify real user outcomes — not just feature requests. Build your discovery process around true behaviors and design for impact.
Why Starting with User Behaviors Changes Everything
Most discovery efforts get stuck in assumptions. Matt LeMay’s Outcome by Behavior approach flips the script: start by learning what users actually do, not just what they say. This simple survey template helps you uncover the key behaviors and success signals you need to guide product decisions, prioritize better, and maximize real-world impact. If you're serious about designing products users love (and actually use), this is where you start.
How to Make the Most Out of the Outcome by Behavior Survey Template
Designing products that solve real problems starts with understanding what users do — not just what they say. Matt LeMay’s approach centers on behavior-first discovery, helping product teams focus on outcomes that matter. By grounding your work in real user actions and success signals, you reduce waste, cut through noise, and make smarter decisions.
Discovery isn’t a one-off; it’s a process worth revisiting. As user needs evolve, sanity-checking your discovery plans keeps your team aligned, your product relevant, and your roadmap focused.
Exclusive advice from Matt for product teams:
1. Start with behaviors, not opinions
Use the survey to ask about what users already do, not what they think they might want. Real behaviors predict real outcomes.
2. Focus on signals of success
Frame questions around what success looks like in your users’ world — from their actions, not your assumptions.
3. Align your team fast
Share the results to get everyone — product, design, marketing, leadership — aligned on the same behavioral outcomes before you build anything.
Next up in Matt's templates:
.png)
.png)
.png)
.png)
.png)