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Outcome by Behavior Survey Template
Move fast, focus sharp. Use this quick survey template to identify real user outcomes — not just feature requests. Build your discovery process around true behaviors and design for impact.
Why Starting with User Behaviors Changes Everything
Most discovery efforts get stuck in assumptions. Matt LeMay’s Outcome by Behavior approach flips the script: start by learning what users actually do — and what that reveals about their unmet needs. This simple survey template helps you uncover the key behaviors, success signals, and hidden friction points you need to guide product decisions, prioritize better, and maximize real-world impact.
How to Make the Most Out of the Outcome by Behavior Survey Template
Designing products that solve real problems starts with understanding what users actually do — not just what they say. Matt LeMay’s behavior-first approach helps product teams uncover hidden pain points and unmet needs by exploring users’ real-life actions, not hypothetical feedback.
This template grounds your discovery in real success signals — the outcomes that matter to users and move the needle for your business. By focusing on behavior over assumptions, your team can reduce waste, avoid vanity features, and make better product decisions.
Discovery isn’t a one-off. Revisit it often to keep your product relevant, your team aligned, and your roadmap driven by outcomes, not guesswork.
Exclusive advice from Matt for product teams:
1. Start with behaviors, not opinions
Use the survey to ask about what users already do, not what they think they might want. Real behaviors predict real outcomes.
2. Focus on signals of success
Frame questions around what success looks like in your users’ world — from their actions, not your assumptions.
3. Align your team fast
Share the results to get everyone — product, design, marketing, leadership — aligned on the same behavioral outcomes before you build anything.
Next up in Matt's templates:
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