You don’t need a ton of resources to improve your monetization strategy, you can start with micro surveys that are easy to set up as well as quick for users to respond to. By continuously monitoring the perceived value of your product, you can validate your pricing strategy and discover more effective ways to package and promote your offerings.
There are three micro surveys in this series, they will help you effortlessly gather insights about which feature is most important for a certain package, how fair are the prices perceived, and do people understand your value metric and resonate with your packing structure.
Surveying users that have experienced the value of your product would ensure the survey context is clear. Identifying certain user events or product screens to trigger the micro survey would also enhance the relevancy and timing for higher quality user feedback. Here are some examples:
when they intend to upgrade their account
in your application after completing critical tasks
of a certain pricing package
Monitor the features ranking and price-fairness rating by the packages that the user is subscribed to. Keep an eye on the movement of the trend when you change the product, pricing, and/or messaging.
Analyze and categorize the open feedback into themes, track which theme is frequently appearing or exhibits a major impact potential. Form hypotheses and run experiments to verify the insights before your final decision.
Share survey results and highlight contextual feedback to discuss with your stakeholders. Understanding user needs and preferences is not an easy feat, especially when they may constantly change as the market evolves and your competition rises or falls. Coming up with new solutions is also a team effort as your customers see all the values of product functionality, UX, support, and other services as one entire package.
Google's HEART framework consists of five key metrics for the different aspects of the user experience.
Understanding the Jobs-to-Be-Done is the cornerstone of successful product design and delivery.
Hear how customers feel about their effort required with your product.
Ask the right users at the right time to join you for a future research interview.
Confirm all testing scenarios internally in preparation for your beta release.
Make reporting issues faster for your users, with screenshots, a comment, and annotations.