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Continuous pricing research micro survey templates
Pricing and packaging your products and services is a continuous optimization process and requires profound understanding of your users, buyers, as well as competitors. To help you collect the insights you need, here is a series of research survey templates for you to continuously get in-product user feedback about your pricing and features.
About this pricing survey template
You don’t need a ton of resources to improve your monetization strategy, you can start with micro surveys that are easy to set up as well as quick for users to respond to. By continuously monitoring the perceived value of your product, you can validate your pricing strategy and discover more effective ways to package and promote your offerings.
There are three micro surveys in this series, they will help you effortlessly gather insights about which feature is most important for a certain package, how fair are the prices perceived, and do people understand your value metric and resonate with your packing structure.
Continuous pricing research micro survey templates
Surveying users that have experienced the value of your product would ensure the survey context is clear. Identifying certain user events or product screens to trigger the micro survey would also enhance the relevancy and timing for higher quality user feedback. Here are some examples:
Freemium or new users
when they intend to upgrade their account
Active user
in your application after completing critical tasks
X months subscribers
of a certain pricing package
What questions to ask on a pricing micro survey?
- Which of these features is the most valuable to you?
- How satisfied are you with the price of [product]?
- What is holding you back from purchasing [product/package]?
- What features made you purchase [product]?
- What features would you be willing to pay extra for?
- How well does the pricing match your expectation?
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What can be done with the feedback after?
Monitor the features ranking and price-fairness rating by the packages that the user is subscribed to. Keep an eye on the movement of the trend when you change the product, pricing, and/or messaging.
Analyze and categorize the open feedback into themes, track which theme is frequently appearing or exhibits a major impact potential. Form hypotheses and run experiments to verify the insights before your final decision.
Share survey results and highlight contextual feedback to discuss with your stakeholders. Understanding user needs and preferences is not an easy feat, especially when they may constantly change as the market evolves and your competition rises or falls. Coming up with new solutions is also a team effort as your customers see all the values of product functionality, UX, support, and other services as one entire package.
Frequently Asked Questions (FAQ)
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