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Continuous pricing research micro survey templates

Pricing and packaging your products and services is a continuous optimization process and requires profound understanding of your users, buyers, as well as competitors. To help you collect the insights you need, here is a series of research survey templates for you to continuously get in-product user feedback about your pricing and features. 

About this pricing survey template

You don’t need a ton of resources to improve your monetization strategy, you can start with micro surveys that are easy to set up as well as quick for users to respond to. By continuously monitoring the perceived value of your product, you can validate your pricing strategy and discover more effective ways to package and promote your offerings.

There are three micro surveys in this series, they will help you effortlessly gather insights about which feature is most important for a certain package, how fair are the prices perceived, and do people understand your value metric and resonate with your packing structure.

Continuous pricing research micro survey templates

Surveying users that have experienced the value of your product would ensure the survey context is clear. Identifying certain user events or product screens to trigger the micro survey would also enhance the relevancy and timing for higher quality user feedback. Here are some examples:

Freemium or new users

when they intend to upgrade their account

Active user

in your application after completing critical tasks

X months subscribers

of a certain pricing package 

What questions to ask on a pricing micro survey?

  • Which of these features is the most valuable to you?
  • How satisfied are you with the price of [product]?
  • What is holding you back from purchasing [product/package]?
  • What features made you purchase [product]?
  • What features would you be willing to pay extra for?
  • How well does the pricing match your expectation?
“Pricing should be a progression and not just a single project. Continuously tracking users’ perceived value not only helps you validate your pricing metrics and packaging, but can also refine the language to sell your existing products.”

John Kotowski, Product-Led Monetization Expert and Founder of PricingSaaS.com

What can be done with the feedback after?

Monitor the features ranking and price-fairness rating by the packages that the user is subscribed to. Keep an eye on the movement of the trend when you change the product, pricing, and/or messaging.

Analyze and categorize the open feedback into themes, track which theme is frequently appearing or exhibits a major impact potential. Form hypotheses and run experiments to verify the insights before your final decision.

Share survey results and highlight contextual feedback to discuss with your stakeholders. Understanding user needs and preferences is not an easy feat, especially when they may constantly change as the market evolves and your competition rises or falls. Coming up with new solutions is also a team effort as your customers see all the values of product functionality, UX, support, and other services as one entire package.

Frequently Asked Questions (FAQ)

What is pricing research?
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What is a pricing survey?
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What are the benefits of pricing surveys?
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How to test the willingness to pay?
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How to conduct price and value research?
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