Pricing and packaging your products and services is a continuous optimization process and requires profound understanding of your users, buyers, as well as competitors. To help you collect the insights you need, here is a series of research survey templates for you to continuously get in-product user feedback about your pricing and features.
You don’t need a ton of resources to improve your monetization strategy, you can start with micro surveys that are easy to set up as well as quick for users to respond to. By continuously monitoring the perceived value of your product, you can validate your pricing strategy and discover more effective ways to package and promote your offerings.
There are three micro surveys in this series, they will help you effortlessly gather insights about which feature is most important for a certain package, how fair are the prices perceived, and do people understand your value metric and resonate with your packing structure.
Surveying users that have experienced the value of your product would ensure the survey context is clear. Identifying certain user events or product screens to trigger the micro survey would also enhance the relevancy and timing for higher quality user feedback.
Pricing research is an act of investigation and validation of the market demand and supply. The goal of the research is to optimize the price range of a product or service that helps companies to meet their strategic goals, such as maximizing revenue or market share.