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Questions for Impact Estimation Template
Ask smarter, build better. Use this template to guide discovery interviews that uncover what truly matters to users — and prioritize what drives real impact.
Why Better Questions Lead to Bigger Impact
Most teams waste discovery interviews asking surface-level questions — and wonder why insights fall flat. Matt LeMay’s Impact Estimation Questions help you dig deeper: into behavior, consequences, and real-world outcomes.
Use this template to shape discovery interviews that prioritize what users actually need, not just what they say they want. Because better questions mean better decisions — and better products.
How to Make the Most Out of the Questions for Impact Estimation Template
Building impactful products starts with asking the right questions. Matt LeMay’s method focuses on uncovering real-world consequences and context, not just surface-level feedback. His Questions for Impact Estimation Template helps product teams explore what users actually experience — what’s broken, what they’ve tried, and what success looks like from their perspective.
By designing interviews that reveal behavior and outcomes, teams get faster to the root of real problems. And by revisiting these questions often, they stay ahead of shifting user needs and avoid building noise.
Exclusive advice from Matt for product teams:
1. Focus on behavior and consequences
Structure your questions around user actions and what happens before, during, and after — not hypothetical wishes.
2. Prioritize depth over breadth
It’s not about covering 20 questions. It’s about asking the few that matter — and knowing when to follow up.
3. Connect every insight to potential outcomes
Map answers back to real behaviors or outcomes that would signal success or failure. No vanity feedback.
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