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Questions for Impact Estimation Template
Ask smarter, build better. Use this template to guide discovery interviews that uncover what truly matters to users — and prioritize what drives real impact.
Why Better Questions Lead to Bigger Impact
Discovery often breaks down when teams confuse activity with impact. Too many conversations stay at the surface — and too much work gets greenlit without asking the hard questions.
Matt LeMay’s Impact Estimation Questions are designed for leaders who want their teams to think more clearly, move more intentionally, and prioritize based on outcomes.
This template helps you:
- Guide team discussions that reveal real-world consequences
- Evaluate proposed work through the lens of impact, not effort
- Focus discovery efforts where they matter most
This isn’t about “asking users” - it’s about helping your team frame the right internal debates before investing in the wrong ideas.
How to Make the Most Out of the Questions for Impact Estimation Template
Matt LeMay’s method helps product leaders guide their teams in uncovering the real-world consequences of their decisions — not just gathering surface-level input. The Questions for Impact Estimation Template is designed to spark thoughtful internal conversations about what users actually experience: what’s broken, what’s been tried, and what real success would look like.
By structuring team discussions around behavior and outcomes, you get faster to the root of real problems — and avoid chasing low-impact ideas. Revisit these questions often to stay focused, stay aligned, and stay ahead of shifting user needs.
Exclusive advice from Matt for product teams:
1. Use it with your team, not your users
Structure your questions around user actions and what happens before, during, and after — not hypothetical wishes.
2. Start with behavior and consequences
Frame questions around what users actually do, what happens next, and how your solution might change those outcomes.
3. Focus on depth, not quantity
Map answers back to real behaviors or outcomes that would signal success or failure. No vanity feedback.
4. Connect each insight to business or user success
Make sure your discovery efforts lead to measurable outcomes, not just good intentions or “nice to have” ideas.
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