SaaS growth in 2022: Why tracking competitive advantage will NOT yield marketing leadership

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. 

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How Tango incorporated user feedback from early-adopters to achieve hyper growth

September 2021 was a spectacular month: Tango was voted #1 Product of the Week on Product Hunt (and later on got recognized as Product of the Year) and acquired more than 10,000 early adopters! It was also the month they started collecting customer feedback with Usersnap. That leads us to this story!

Product of the Year! - Tango Product Hunt

Now, as they say: shall we tango?

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