Learning about your customers’ needs is sometimes like being a 1-person paddle boat upstream. Particularly when you don’t have the right tools or questions, it’s a lot of effort just to understand them, much less to execute on what you can learn. When you need to get a large amount of data quickly and easily, one of the best approaches to gather customer feedback data is using closed-ended questions. They’re a great way to conduct survey research effectively with a large audience, and help to avoid tiring your customers.
In this article we’ll explain the difference between close-ended & open-ended questions, and we’ve compiled the ultimate list of sample questions.
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