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It looks like you have strong leaders in your company that propels the product forward with their revolutionary visions and mighty instincts. You are well capable of hunting down competitors... just like the unstoppable tigers!
Tigers are usually solitary in nature, which reflects how your leaders tend to follow their own gut-feeling when making decisions, sometimes without team input... Given their incredible intuition this isn't the worst thing in the world, so taking this approach can be successful, but also dangerous.
In the ambush, the best survival strategy is to build a healthy organization that relies on trust and shared responsibility - which in turn would make you more powerful in taking out preys!
The expertise and experience from you and your leadership team should be put to greater use! Establish consistent and transparent ways for internal communication and break down the technical tool stack silos for feedback loops.
If you’re thinking Jira for reporting feedback, humph... not quite, what about a tool that can capture screenshots within your web app and write the issue or idea on the page with annotations? Yup, feedback loops can be visual and quick with the right tool!
Bring the teams to the same level of customer and market understanding as the leadership. Leverage their unique insights of the customers needs and democratize that knowledge.
Have quarterly town halls to talk about the target audience, industry trends, and user behaviours. When you lead by example, the way you interact with customers shows your team just how much you really care. As they follow your footsteps, or paw-steps, you are steering the company and product to act on meaningful customer problems.
A healthy team can not just rely on the leaders, each individual needs to know why customers want this and that, to be able to think purposefully how to add value for the customers.
By collecting and sharing customer feedback across the company, this enables teams to look directly at customers problems. Slowly but surely, teams will prioritize customers benefits in making operating decisions.
Happy employees, happy customers. When your employees feel heard and respected, they will start caring about the company and customers as much as you do!
Having the right tool to send visual feedback across teams not only increases the communication efficiency, but also gives employees a voice to speak up and feel empowered.
Here's a quote from Dynatrace: “In a global organization with over 2000 employees, an easy to use and streamlined feedback process, such as Usersnap’s tool, is essential to scale up internal feedback exchange.”
Before launching an epic (or for non-agile folks, a strategic plan to build a set of features) spare a few weeks validating your hypothesis with the power users. Send a pop-up like this, remember it doesn't have to and shouldn't be a lengthy survey. And you'd be surprised how reassuring, or mind-opening, the answers are!
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