2024 User-Centric Growth Report

This annual trend report dives into the pivotal impact of artificial intelligence on product management. It examines the extent and pace at which AI is driving a fundamental transformation in this field.
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Our comprehensive analysis focuses on the evolving landscape of product growth, highlighting how digital product managers and organizations are integrating AI technologies. The report provides valuable insights into how these adaptations are reshaping research, development, and customer retention strategies.

Peek into the insights

There are diverse opinions on the importance of AI features. A significant portion of respondents consider them very to extremely important for driving growth and innovation in their products or services. This indicates that a notable segment of the surveyed population sees substantial value in incorporating AI capabilities. Highlighting this insight underscores the growing recognition of AI's potential impact on business development and innovation. 

User interviews and synthesizing issues and tickets are the most commonly used methods with the support of AI. This indicates a strong reliance on direct user feedback and the need to process and analyze user issues efficiently. In the 2024 report, participants listed user interviews and transferring information from user-facing teams, which shows that organizations continue to prioritize direct and actionable insights from user interactions, emphasizing the importance of efficient communication channels between user-facing teams and decision-makers.

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