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Competitive Mapping Health Check Template
Don’t just copy competitors. Use this discovery exercise to identify value gaps and opportunities they missed.
Why Market Mapping Isn’t Optional
Blindly copying competitors is not strategy. David Pereira’s approach focuses on analyzing what competitors promise, what they actually deliver, and what they leave behind. This competitive analysis template helps you find the white space where your product can shine.
How to Make the Most of the Competitive Mapping Health Check Template
The Competitive Analysis Template isn’t about playing catch-up — it’s about mapping where you can lead. It helps teams analyze what competitors promise vs what they deliver, and where the real gaps lie — so you can build from insight, not imitation.
This workshop-style template creates alignment around strategic positioning, product differentiation, and value whitespace — so you don’t waste cycles chasing features that won’t move the needle.
Exclusive advice from David for product teams:
1. Compare promise vs delivery
Don’t just look at competitor features — analyze what they claim vs what users actually get. That gap is your opportunity.
2. Map the whitespace
Identify what competitors aren’t doing — needs they’re ignoring, segments they overlook, or UX flaws they accept.
3. Feed discovery themes
Turn those gaps into questions and themes to test in interviews, surveys, and experiments.
Next up in David's templates:
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