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Internal Feedback Form Template
End the split-brain problem. Use this template to centralize customer feedback across all teams into one actionable workflow.
Why Centralizing Feedback Matters
Every team hears customers differently:
- Sales hears urgency.
- CS hears frustration.
- Product hears missing features.
- Marketing hears positioning gaps.
Shannon calls this the “split-brain problem.” Too many scattered insights, not enough synthesis.
Her solution: a centralized intake form that captures:
- Pain points
- Market gaps
- Bugs and UX issues
- Collaboration opportunities
All in one place, visible across the org, enriched with AI analysis.
The result: trends across tickets, calls, and interviews can be turned into roadmap hypotheses instead of being lost.
How to Make the Most of the Internal Feedback Form
This intake form helps you unify scattered insights across sales calls, support tickets, and product requests — before valuable signals get lost. Shannon Vettes’ Internal Feedback Form gives every department a single, structured way to capture what customers are saying.
It’s built for cross-functional teams that want to stay customer-centric while scaling. Use it consistently to log pain points, market gaps, bugs, and opportunities — then loop insights back into product planning and strategy reviews.
Exclusive advice from Shannon for leaders:
1. Make it cross-functional
Let sales, CS, and product teams all contribute.
2. Tag by category
Standardize pain points, gaps, and bugs for easier synthesis.
3. Feed it into roadmap planning
Turn raw notes into prioritized opportunities.
Next up in Shannon's templates:
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