Gathering and analyzing customer feedback is important for product managers and Chief Product Officers (CPOs) aiming to enhance their products and services.
In today’s competitive market, choosing the right feedback management tool for specific business needs can provide actionable insights by analyzing customer feedback data to derive meaningful and practical strategies.
This article provides a comprehensive personal comparison of the top 11 feedback management tools to help businesses make informed decisions and refine their customer or user feedback strategy.
To provide a thorough comparison, each feedback management tool will be evaluated based on the following criteria. Additionally, incorporating feedback management tips can aid in making the most of these tools:
When choosing customer feedback tools, consider features like the NPS tool for surveys, website pop-ups, in-app feedback widgets, and their integrations with other tools.
Collecting customer feedback is crucial as it helps in understanding user needs and improving the overall feedback management process.
We will discuss the specifics of each feedback management tool, highlighting its key features, user interface and experience, integrations, customer support, and pros and cons.
I provide a detailed analysis to help you identify the best solution to enhance your customer feedback strategy.
Let’s explore the top feedback management tools available and see how they compare.
Usersnap offers a versatile range of features designed for product managers, CPOs and developers.
It includes visual feedback tools, screenshot capturing, and advanced issue tracking. The platform also supports in-app feedback, and detailed labelling & reporting capabilities. Usersnap helps in transforming raw feedback into the best customer feedback strategies, enabling businesses to derive actionable insights and boost customer satisfaction.
For those looking for a positive review response example, Usersnap’s detailed reporting capabilities can help you identify and respond effectively to positive feedback from your users, enhancing customer satisfaction and loyalty.
Usersnap boasts an intuitive and user-friendly interface. The feedback widget can be easily customized and integrated into your website or application. It provides users with a seamless experience in submitting feedback.
Usersnap offers various pricing plans, starting from $49 per month for basic features and up to $249 per month for advanced functionalities and larger teams. Custom enterprise solutions are also available.
Usersnap integrates with numerous tools like Slack, Trello, Jira, Azure DevOps and Asana, making it easy to incorporate into existing workflows.
Users recognize Usersnap for its responsive customer support and comprehensive online resources, including tutorials and webinars.
Usersnap is great because it has strong features and is easy to use. It’s especially helpful for teams that need clear visual feedback and easy connections with project/product management tools.
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SurveyMonkey provides many survey creation tools, including ready-made templates to help you start quickly and a question bank filled with pre-written feedback questions. As a customer feedback tool, SurveyMonkey integrates seamlessly with existing systems such as CRM and marketing automation platforms. Its survey logic feature lets you create smart surveys that change based on respondents’ answers.
The platform is designed simply, allowing users to create surveys quickly. Its drag-and-drop interface is intuitive, although some advanced features may require a learning curve.
SurveyMonkey’s pricing starts at $25 per month for individual plans, with team plans starting at $75 per user per month. Enterprise solutions are available upon request.
SurveyMonkey integrates with popular tools like Salesforce, Mailchimp, and HubSpot, enabling efficient data flow between platforms.
The platform offers comprehensive support options, including a help center, community forum, and priority customer support for higher-tier plans.
SurveyMonkey is ideal for businesses that need detailed survey functionalities and robust analytics. It’s especially useful for large-scale surveys and customer satisfaction tracking.
Start with SurveyMonkey!
Qualtrics excels in creating detailed surveys with advanced tools and templates. It goes beyond simple surveys by offering comprehensive customer experience management tools that help you manage and improve customer interactions across various touchpoints. As a customer feedback management tool, Qualtrics helps businesses capture, organize, and prioritize customer feedback using various customer feedback tools, such as NPS surveys, website pop-ups, and in-app feedback widgets, to enhance customer experiences, reduce churn, and drive business growth.
Qualtrics’ interface is professional and packed with features which can overwhelm new users. However, once mastered, it offers unparalleled flexibility and power.
Qualtrics offers custom pricing based on the needs of the business, which typically makes it suitable for larger organizations with more substantial budgets. You will have to request pricing from them.
It integrates with various enterprise tools such as SAP, Salesforce, and Adobe, facilitating comprehensive data management.
Customers recognize Qualtrics for its excellent customer support, including dedicated account managers and extensive online resources.
Qualtrics is a powerhouse for enterprise feedback management. It’s best suited for large organizations that need detailed analytics and have the resources to invest in and fully utilize its capabilities.
Learn more about Qualtrics.
Zendesk offers a complete suite of customer service solutions, including ticketing systems, live chat, and knowledge bases. As part of a roundup of customer feedback management software tools, Zendesk provides customer satisfaction surveys and in-depth reporting tools for feedback collection and analysis.
The interface is clean and user-friendly, designed to streamline customer interactions and feedback collection.
Pricing for Zendesk starts at $19 per agent per month up to $115 per agent per month, with advanced plans providing more features at higher costs.
Zendesk integrates with many tools, such as Salesforce, Slack, and Google Analytics, enhancing its functionality within your tech stack.
Zendesk is praised for its customer support, 24/7 assistance, and rich resource library.
Zendesk is perfect for businesses that prioritize customer support and want to incorporate feedback management into their existing customer service workflows.
Get started with Zendesk.
Medallia specializes in real-time feedback collection across various customer touchpoints, helping businesses gather comprehensive insights into customer experiences. It excels in managing feedback from these touchpoints by capturing user sentiment, categorizing and prioritizing feedback, and providing impact-first roadmaps. Its advanced analytics provide predictive insights, enabling you to anticipate customer needs and behaviors.
The interface is designed for enterprise use, offering powerful features that require training to be used effectively.
Medallia’s pricing is bases on something called the Experience Data Record (EDR), making it easy and fair for you to gather all the data you need.
An EDR includes all the information from one interaction between a customer (or employee) and your company.Â
This flexible pricing model allows you to get the data you need without extra costs for collecting more information.
Medallia integrates with CRM systems, social media platforms, and other enterprise tools, providing a comprehensive feedback ecosystem.
The platform is well-supported, with dedicated customer success teams and a wealth of online resources.
Medallia best suits large enterprises with deep customer insights and comprehensive feedback management.
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People know Typeform for its engaging and interactive surveys, designed to be conversational and easy to complete. It is highly effective in collecting user feedback through these engaging surveys. It offers a range of customization options and templates to create visually appealing feedback forms.
Typeform’s interface is highly user-friendly and designed to create attractive and engaging surveys without requiring extensive technical knowledge.
Plans and pricing start at $25 per month and go up to $83 per month, with more advanced features available in higher-tier plans.
Typeform integrates with popular tools like Zapier, Slack, and Google Sheets, enabling smooth data transfer and workflow automation.
Typeform provides extensive support through a help center, community forum, and direct support channels.
Typeform is ideal for businesses that value engaging, user-friendly surveys and need an intuitive tool to collect feedback creatively with long-form surveys.
Try Typeform today!
UserVoice focuses on customer feedback and product management. It allows users to submit and vote on ideas, helping prioritize feature requests and improvements. The platform also includes tools for collecting detailed feedback and conducting customer satisfaction surveys. Additionally, UserVoice helps in collecting and managing product feedback from customers to create better products.
The interface is designed to be straightforward and focused on usability, making it easy for users to submit and manage feedback.
UserVoice’s plan and pricing start at $699 per month to custom pricing. It reflects its focus on mid-sized to large businesses.
The platform integrates with CRM systems, development tools like Jira, and collaboration tools like Slack.
UserVoice is known for its strong customer support, extensive documentation, and responsive support teams.
UserVoice is a powerful tool for product teams needing detailed feedback management and integration with their development processes.
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Hotjar provides visual insights into user behavior through heatmaps and session recordings. It also offers feedback surveys that can be placed directly on your website.
The interface is intuitive and designed for easy access to visual data and feedback.
Hotjar’s pricing offers a free basic plan, and paid plans with additional features and increased data storage start at $39 per month up to $171 per month.
Integrates with platforms like WordPress, Shopify, and Google Analytics, enhancing its usability for different websites.
Hotjar offers solid customer support through detailed analysis guides, webinars, and a responsive support team.
Hotjar is perfect for businesses looking for visual insights into user behavior combined with simple feedback tools.
Try Hotjar today!
HubSpot Feedback Surveys are part of the HubSpot ecosystem, offering tools for collecting Net Promoter Score (NPS), customer satisfaction (CSAT), and support ticket feedback.
The interface is clean and integrates seamlessly with other HubSpot tools, providing a unified experience.
Feedback tools are included in HubSpot’s Service Hub, starting at $45 per month. Additional features are available in higher-tier plans.
Integrates natively with the HubSpot CRM, marketing, and sales tools, providing a comprehensive suite for customer management.
HubSpot is known for excellent customer support, including extensive online resources, training, and a responsive support team.
HubSpot Feedback Surveys are best for businesses already using HubSpot products, providing an integrated and powerful feedback management solution.
Explore more HubSpot today!
Google Forms is a simple and free tool for creating surveys and collecting feedback. It includes basic features like question branching and response validation, making it easy to create functional surveys quickly.
The interface is simple and easy to use, making it accessible for users with minimal technical knowledge.
Google Forms price is completely free to use, regardless of the number of forms you create or responses you receive. There are no costs associated with creating, distributing, or collecting responses from forms.Â
However, Google Forms is included with Google Workspace, which offers paid plans starting at $6 per user per month and up to $18 per user per month for the Business Plus plan.Â
Integrates seamlessly with other Google Workspace tools, such as Sheets for data analysis.
As with most free Google tools, online resources and community forums provide the support.
Google Forms is ideal for small businesses and teams needing a no-cost, straightforward feedback collection tool.
Use Google Forms for your business.
GetFeedback offers customer experience management tools that focus on collecting feedback through attractive, responsive surveys. It includes features for measuring Net Promoter Score (NPS) and customer satisfaction (CSAT).
The interface is user-friendly, with a focus on creating visually appealing and responsive surveys.
GetFeedback’s pricing starts at $50 per month, with higher-tier plans offering more advanced features and integrations.
Integrates with Salesforce, making it a strong choice for businesses already using Salesforce CRM.
GetFeedback provides good customer support, including a help center, webinars, and direct support options.
GetFeedback is a great choice for businesses using Salesforce, offering seamless integration and powerful feedback tool.
Explore GetFeedback now.
See the table below for a side-by-side comparison of each feedback management tool. When choosing customer feedback tools, consider the features offered, such as NPS surveys, website pop-ups, in-app feedback widgets, and user interface customizability, as well as how they integrate with your existing business systems.
| Tool | Main Features | Pricing | Integrations | Customer Support | Overall Rating |
| Usersnap | Visual feedback, issue tracking | From $49/month | Slack, Trello, Jira | Excellent | 4.7/5 |
| SurveyMonkey | Advanced survey tools | From $25/month | Salesforce, Mailchimp | Very Good | 4.3/5 |
| Qualtrics | Enterprise feedback management | Custom | SAP, Salesforce, Adobe | Excellent | 4.6/5 |
| Zendesk | Customer service tools | From $19/month | Salesforce, Slack | Excellent | 4.4/5 |
| Medallia | Real-time feedback, analytics | Custom | CRM systems, social media | Excellent | 4.5/5 |
| Typeform | Engaging surveys | From $25/month | Zapier, Slack, Sheets | Very Good | 4.2/5 |
| UserVoice | Product management feedback | From $699/month | CRM, Jira, Slack | Excellent | 4.3/5 |
| Hotjar | Heatmaps, session recordings | From $39/month | WordPress, Shopify | Very Good | 4.3/5 |
| HubSpot Feedback Surveys | NPS, CSAT surveys | From $45/month | HubSpot CRM, sales tools | Excellent | 4.5/5 |
| Google Forms | Basic survey tool | Free | Google Workspace | Limited | 4.0/5 |
| GetFeedback | Customer feedback, NPS | From $50/month | Salesforce | Very Good | 4.3/5 |
After exploring the detailed comparison of each feedback management tool, it’s clear that there are many options available to suit different business needs.
The comparison table provides a quick reference to help you make an informed decision based on factors like features, pricing, integrations, and customer loyalty.
Take the time to evaluate your specific requirements and consider starting with a free trial or demo to find the best fit for your organization’s feedback strategy.
For readers interested in delving deeper into the topic of collecting feedback, here are some additional resources to explore:
These resources offer valuable insights and actionable advice for optimizing your feedback management strategy and enhancing customer satisfaction.
Also Check:
Choosing the right feedback management tool can significantly impact your customer feedback strategy and overall product success. Each tool discussed here offers unique features and benefits tailored to different business needs.Â
Evaluate your specific requirements and consider starting with a free trial or demo to find the best fit for your organization.
Ready to enhance your feedback strategy? Start exploring these top feedback management tools today and take your customer insights to the next level. Start your feedback journey with Usersnap!
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