Net Promoter Score, launched in 2003, has become a key metric for assessing customer satisfaction.

NPS measures customer loyalty by asking how likely customers are to recommend your product or service to others.

Finding the right tool was challenging for me as a product manager, but I realized how crucial the right choice is for quality feedback and business growth. The right tool helps create NPS surveys, gather accurate NPS score data, and enhances the overall customer experience by providing actionable insights.

Using these tools to collect customer feedback effectively is essential for monitoring customer satisfaction and engagement.

This article will explore the best 15 NPS survey tools in 2024, guiding you through key features, benefits, and pricing to help you choose the perfect fit for your needs.

Types of NPS Surveys and Tools

Choosing the right NPS survey tool is crucial for accurate feedback and actionable insights. Here are different types to consider, each with its own strengths and integration options:

  1. Standalone NPS Tools: Standalone NPS tools focus solely on collecting and analyzing NPS data. They offer detailed reporting and customizable survey questions, often with user-friendly interfaces.
  2. Integrated Customer Feedback Platforms: Integrated customer feedback platforms combine NPS with other feedback metrics like CSAT and CES. These tools provide a comprehensive view of customer satisfaction across various touchpoints. They usually come with robust analytics and reporting features.
  3. CRM-Integrated NPS Tools: CRM-integrated NPS tools embed NPS surveys directly into your customer relationship management system. This integration allows seamless data collection and analysis.
  4. Marketing Automation Integrated Tools: Marketing automation integrated tools include NPS surveys for broader marketing campaigns. They help track customer sentiment alongside marketing efforts, providing a holistic view of customer engagement.
  5. Simple Survey Tools with NPS Features: Simple survey tools with NPS features are essential survey platforms that include NPS question types. These tools are ideal for small businesses or those just starting with NPS.
  6. Free and Paid NPS Tools: Free and paid NPS tools provide a range of features based on pricing tiers. Free tools typically offer basic functionalities with limitations, while paid versions unlock advanced features and integrations.

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Key Features of Effective Net Promoter Score Software

NPS software can transform customer feedback into actionable insights, making it indispensable. Practical tools should be user-friendly and customizable, allowing tailored surveys to match your brand. Regular NPS usage helps businesses gauge customer satisfaction and understand customer loyalty, identifying areas for improvement.

These tools measure customer satisfaction and provide valuable insights, helping businesses address specific customer concerns and transform detractors and passives into loyal promoters.

An intuitive interface enables quick setup without extensive training. Look for comprehensive reporting features that provide clear, actionable insights from collected data to understand customer sentiment. Advanced analytics offer deep insights, including real-time data, trend analysis, and segmentation.

Lastly, seamless integration with existing CRM and marketing platforms ensures smooth data collection and analysis, enhancing overall workflow efficiency.

Top NPS Survey Tools in 2024

Finding the best NPS survey tools can transform how you gather and analyze customer feedback. Here are the top tools for 2024, each offering unique features to help you enhance customer satisfaction and drive business growth.

1. Usersnap

Usersnap is one of the best user feedback platforms designed to capture precise feedback, enhancing product quality. It allows teams to collect issues, ideas, and micro-surveys, providing enriched user data to build better products. Trusted by over 20,000 websites, the Usersnap NPS survey option is a robust choice for any product team.

Key Features and Benefits

  • Screen Captures and Feedback: This enables users to send visual feedback, making resolving issues more straightforward.
  • Micro Surveys: Targeted surveys help gather specific insights, supporting data-driven decisions.
  • NPS Feedback and Tracking: Tracks NPS feedback activities and segments, improving response rates and UX satisfaction, and driving customer satisfaction and loyalty.

Pricing

  • Free Trial: Usersnap offers a free trial that allows you to collect the first 20 feedback items at no cost, making it easy to start without any initial investment.
  • Starter Plan: The Starter Plan costs $39/month and includes features like screen capture widgets, basic metadata, integrations, and AI assistance. It supports up to 2 active projects and 5 team members.
  • Growth Plan: The Growth Plan is priced at $89/month and offers additional features such as a feedback menu, conditional questions, reply follow-ups, and style customization. It accommodates ten active projects and ten seats.
  • Professional Plan: For $159/month, the Professional Plan includes a customer request portal, error console logs, user identification, and behavioral targeting, supporting 20 active projects and 20 team members.
  • Premium Plan: The Premium Plan starts at $319/month and provides custom branding, a mobile SDK, and multilingual translations. It is suitable for up to 50 active projects and 50 seats.

Integrations

Usersnap integrates with major platforms like Jira, Azure DevOps, Zendesk, Slack, and GitHub, among over 100 others. These integrations ensure seamless workflow integration, enhancing collaboration and data collection across various tools.

Pros of the Tool for Customer Feedback

  • Easy to use
  • Visual feedback capabilities
  • Robust integrations
  • Comprehensive support

Cons of the Tool

  • Pricing may be high for small businesses
  • Limited customization options for feedback forms

Personal Opinion

Usersnap stands out for its visual feedback and ease of use. While it may be pricey for smaller teams, its integrations and features make it a valuable tool for advancing product quality and customer satisfaction.

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2. Qualtrics

Qualtrics is another top contender for experience management platforms. Designed to optimize customer and employee experiences, it leverages advanced AI and comprehensive analytics to help businesses gather, analyze, and act on feedback, driving satisfaction and growth. By employing tools that gauge both customer and employee engagement through surveys and analytics, companies aim for a comprehensive understanding of their overall experience management, thereby fostering a more engaged workforce.

Key Features and Benefits

  • AI-Driven Insights: Advanced AI uncovers insights from vast data, prioritizing actions to drive results and improve experiences.
  • Comprehensive Analytics: Provides deep analytics across customer and employee touchpoints, ensuring informed decision-making.
  • Customizable Surveys: Offers flexible survey designs tailored to specific needs, enhancing feedback quality and relevance.

Pricing

  • Free Trial: Qualtrics offers a customizable free trial based on specific needs and usage, allowing users to explore features and capabilities before committing.
  • Customer Experience Suite: Pricing is based on digital interactions, including survey responses, call records, and online reviews, tailored to provide comprehensive customer insights.
  • Employee Experience Suite: Costs depend on employee count and include full or partial coverage options, providing AI-driven analytics to improve engagement and productivity.
  • Strategy & Research Suite: Pricing is interaction-based, including survey responses and video feedback, designed for in-depth research and strategic insights.

Integrations

Qualtrics integrates seamlessly with Salesforce, Slack, and Adobe Experience Cloud. These integrations ensure smooth data flow and enhanced collaboration across tools.

Pros of the Tool

  • AI-driven insights
  • Comprehensive analytics
  • Wide range of integrations
  • Customizable surveys

Cons of the Tool

  • Pricing may vary based on usage and needs
  • Complex setup for smaller teams

Personal Opinion

In my experience, Qualtrics offers deep, actionable insights with its powerful AI and analytics. It’s perfect for large organizations. While setting up can be tricky for smaller teams, the robust features are worth it.

3. SurveyMonkey

SurveyMonkey, established in 1999, has become another leading platform in the survey industry. Known for its user-friendly interface and versatile options, it caters to various business needs, helping organizations gather and analyze feedback to drive informed decisions.

Key Features and Benefits

  • Ease of Use: Intuitive design makes it easy to create, distribute, and analyze surveys without any technical skills.
  • Customizable Templates: Offers a wide range of customizable survey templates to fit various needs and industries.
  • Robust Analytics: Provides detailed analytics to help understand responses, track NPS scores, and derive actionable insights to boost customer satisfaction metrics.

Pricing

  • Free Plan: SurveyMonkey offers a free plan with basic survey creation features, which is ideal for small businesses and individuals starting with surveys.
  • Team Advantage Plan: Costs $25/user/month, includes advanced features like survey sharing, custom branding, data exports, and integrations, supporting 50,000 responses per year.
  • Team Premier Plan: Priced at $75/user/month, offers multilingual surveys, sentiment analysis, advanced survey logic tools, phone support, and 100,000 responses per year.
  • Enterprise Plan: Provides powerful admin tools, unlimited surveys, enhanced security, custom integrations, and more. Pricing is available upon request.

Integrations

SurveyMonkey integrates seamlessly with popular platforms such as Salesforce, Marketo, Eloqua, and Tableau. These integrations enhance its functionality, making incorporating survey data into existing workflows easier.

Pros of the Tool

  • User-friendly interface
  • Wide range of customizable templates
  • Robust analytics and reporting

Cons of the Tool

  • Some integrations require additional setup and configuration
  • Limited features in the free plan

Personal Opinion

SurveyMonkey impresses with its simplicity and versatility. It’s well-suited for businesses of all sizes, and its strong features and seamless integrations make it worth the investment for thorough feedback management.

4. Typeform

Typeform disrupts the traditional survey experience with its engaging, interactive forms. Known for its sleek design and conversational approach, Typeform transforms how businesses collect feedback. It offers a user-friendly interface that encourages higher response rates and deeper insights.

Key Features and Benefits

  • Conversational Surveys: An engaging format that asks one question at a time enhances user experience and response quality.
  • Customizable Design: Wide range of templates and customization options to align surveys with brand identity. The NPS score tool is particularly useful for businesses looking to enhance customer experience and retention through automated, personalized communication based on survey responses.
  • Advanced Logic: Features like logic jumps and conditional branching personalizes the survey experience, making it more relevant for respondents.

Pricing

Free Plan:

Typeform offers a free plan with unlimited typeforms and ten responses per month, making it accessible for individuals and small businesses.

  • Basic Plan: Costs $25/month and includes 100 responses per month, unlimited typeforms, and one user, ideal for small teams.
  • Plus Plan: Priced at $50/month, offering 1,000 responses per month, three users, and additional features like custom subdomains and branding removal.
  • Business Plan: For $83/month, includes 10,000 responses per month, five users, advanced features like drop-off rates and conversion tracking, and priority support.
  • Enterprise Plan: Custom pricing with tailored response limits, VIP support, custom domains, SSO, and advanced security features suitable for large organizations.

Integrations

Typeform integrates with popular platforms like Slack, Mailchimp, Google Sheets, HubSpot, and Salesforce. These integrations streamline data flow and enhance functionality, making incorporating survey data into existing workflows easier.

Pros of the Tool

  • Highly engaging and interactive surveys
  • Extensive customization options
  • Strong integration capabilities

Cons of the Tool

  • Restricted data export options in lower-tier plans
  • Advanced features may require some learning

Personal Opinion

I find Typeform’s interactive design incredibly engaging, making it easy to gather meaningful feedback. The customization options boost response rates. Though pricier, the enhanced user engagement and rich data insights are worth the investment.

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5. Hotjar

Hotjar, launched in 2014, is another powerful tool for user feedback and behavior analytics. By offering more than just surveys, it combines heatmaps, recordings, and feedback tools to understand user behavior comprehensively. This holistic approach helps businesses identify pain points and optimize their websites effectively.

Key Features and Benefits

  • Heatmaps: Visualize user interactions to understand what parts of your site attract attention and where users drop off.
  • Recordings: Capture live user sessions to see how users navigate your site, helping identify usability issues.
  • Surveys and Feedback: Collect direct feedback from users to understand their experiences and gather actionable insights.

Pricing

  • Basic Plan: Free plan that tracks up to 35 daily sessions, ideal for small websites or those just starting with user behavior analytics.
  • Plus Plan: It costs $39/month ($32 if billed annually), tracks up to 100 daily sessions, and includes additional insights for small teams.
  • Business Plan: Priced at $99/month ($80 if billed annually), it supports 500 to 270,000 daily sessions and is designed for growing companies.
  • Scale Plan: Costs $213/month ($171 if billed annually), tailored for large companies with custom session limits and advanced features.

Integrations

Hotjar integrates with platforms like Google Analytics, Slack, Microsoft Teams, HubSpot, and Salesforce. These integrations facilitate seamless data flow, enhancing your ability to act on insights quickly and efficiently.

Pros of the Tool

  • Comprehensive user behavior insights
  • Easy-to-use interface
  • Robust integrations

Cons of the Tool

  • Data privacy with session recordings concerns
  • Slow down website performance with high-traffic

Personal Opinion

Hotjar provides invaluable insights with its heatmaps, recordings, and feedback tools. It’s been essential for enhancing the website’s user experience. The profound insights and improvements justify the investment despite higher costs for advanced plans.

6. Medallia

Medallia, launched in 2001, is renowned for its comprehensive experience management platform. It transforms customer and employee feedback into actionable insights, leveraging advanced AI and machine learning to help businesses understand and improve their overall experience management strategy.

Key Features and Benefits

  • AI-Powered Analytics: Medallia’s AI engine analyzes structured and unstructured data to uncover key insights, predict behaviors, and prioritize actions.
  • 360-Degree View: Captures data from various sources, including social media, speech analytics, and digital behavior, to provide a complete view of customer interactions.
  • Real-Time Insights: Delivers actionable insights to the right people in real time, enabling immediate responses to customer feedback.

Pricing

  • Experience Data Record (EDR) Model: A flexible model includes all data associated with each customer interaction, ensuring comprehensive understanding without extra costs for more data.
  • Transparent and Predictable: Annual tier-based pricing offers a unified platform with a predictable total cost of ownership, eliminating the need for multiple-point solutions.
  • Scalable and Customizable: Contact sales for tailored pricing details, ensuring scalability without separate channel charges and suitable plans for your business needs.

Integrations

Medallia seamlessly integrates with platforms like Salesforce, Slack, and Google Analytics. These integrations ensure smooth data flow and enhance comprehensive experience management across all business tools.

Pros of the Tool

  • AI-driven insights and analytics
  • A comprehensive view of customer interactions
  • Real-time, actionable insights

Cons of the Tool

  • Requires significant setup and customization efforts
  • Complex to use without training

Personal Opinion

Medallia’s AI-powered analytics offer deep, actionable insights that are invaluable for enhancing our customer and employee experiences. Its extensive features and real-time insights are ideal for large organizations, making the investment worthwhile.

7. Delighted

Delighted, launched in 2013, offers a streamlined approach to collecting customer feedback. It is one of the choices among NPS survey tools. Its user-friendly interface and quick setup enable businesses to gather valuable insights without technical expertise.

Key Features and Benefits

  • Ease of Use: Delighted allows you to create and send surveys within minutes, making feedback collection straightforward.
  • Customizable Surveys: Offers a variety of survey templates, including NPS, CSAT, CES, and more, tailored to your specific needs.
  • Real-Time Analytics: Provides immediate access to feedback data with built-in dashboards and reports, enabling quick action on insights.

Pricing

  • Free Plan: Delighted offers a free plan with unlimited surveys and 100 monthly responses, perfect for small-scale feedback collection.
  • Startup Plan: Costs $224/month, includes 1,000 responses per month, custom branding, multiple distribution methods, and advanced analytics.
  • Growth Plan: Priced at $449/month, offers 5,000 responses per month, API access, and integrations with platforms like Salesforce and Slack.
  • Premium Plan: Costs $899/month, provides 20,000 responses per month, priority support, and comprehensive analytics features for large-scale feedback collection.

Integrations

Delighted integrates with various platforms, including Slack, Salesforce, Zendesk, and Stripe. These integrations enhance its functionality, making incorporating survey data into your existing workflows and systems easier.

Pros of the Tool

  • Extremely user-friendly
  • Wide range of customizable survey templates
  • Real-time data and analytics

Cons of the Tool

  • Higher costs for more extensive response requirements
  • Limited advanced reporting features in lower-tier plans

Personal Opinion

Delighted is perfect for quick and easy feedback collection. Its real-time analytics and integrations offer valuable insights. Despite higher-tier costs, the features and support make it worth the investment for thorough feedback management.

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8. Proprofs

ProProfs, established in 2005, is another popular tool that offers a robust suite of tools designed to advance customer feedback collection.  Its wide range of survey types and advanced analytics make it a valuable tool for businesses of all sizes.

Key Features and Benefits

  • Comprehensive Survey Types: Supports NPS, CSAT, and CES, allowing tailored feedback collection.
  • User-Friendly Interface: Creating, distributing, and analyzing surveys without technical expertise is accessible.
  • Advanced Analytics: Provides detailed reports and insights, helping businesses make data-driven decisions.

Pricing

  • Free Plan: Includes 50 monthly responses, suitable for startups and small businesses. Features include unlimited surveys, email notifications, and basic analytics.
  • Essentials Plan: Costs $19/month, offers 1,000 responses per month, custom branding, and advanced distribution methods, ideal for growing teams.
  • Business Plan: Priced at $49/month, includes 10,000 responses per month, API access, and integrations with popular platforms like Salesforce.
  • Enterprise Plan: Custom pricing suitable for large organizations with tailored response limits and features, including priority support and enhanced security.

Integrations

ProProfs integrates seamlessly with various platforms, including Salesforce, Slack, Mailchimp, and Google Analytics. These integrations enhance functionality and ensure smooth data flow across systems.

Pros of the Tool

  • Wide range of survey types
  • User-friendly interface
  • Advanced analytics and reporting

Cons of the Tool

  • Fewer customization options than other tools
  • Occasional interface updates to stay modern

Personal Opinion

ProProfs offers a versatile and easy-to-use platform for feedback collection. Its diverse survey types and advanced analytics are invaluable. The comprehensive features and integrations make it a solid investment.

9. Inmoment

InMoment, founded in 2002, is one of the best NPS survey tools. It delivers an integrated customer experience platform using advanced AI and machine learning. Its comprehensive tools transform customer feedback into actionable insights.

Key Features and Benefits

  • AI-Driven Analytics: Uncovers insights from unstructured data, predicting customer behaviors and optimizing interactions.
  • Omni-Channel Feedback: Captures feedback from multiple channels, including social media, digital interactions, and direct surveys.
  • Real-Time Actionable Insights: Provides immediate insights to improve customer experiences and drive business growth.

Pricing

  • Experience Improvement Platform: Custom pricing tailored to specific business needs, ensuring scalable solutions.
  • Modular Solutions: Offers flexible pricing for tools like social listening and employee experience management.
  • Enterprise Packages: Customizable enterprise packages that integrate various solutions into a cohesive platform.

Integrations

InMoment integrates seamlessly with numerous platforms, including Salesforce, Slack, and Google Analytics. These integrations enhance data flow and ensure comprehensive customer experience management.

Pros of the Tool

  • Powerful AI-driven analytics
  • Comprehensive omnichannel feedback
  • Real-time actionable insights

Cons of the Tool

  • Custom pricing may be complex
  • It may require significant setup for smaller businesses

Personal Opinion

I’ve found that InMoment’s advanced AI and omnichannel capabilities turn feedback into actionable insights. This makes it perfect for improving the comprehensive customer experience. Despite the complex setup and pricing, the real-time insights make it a worthwhile investment.

10. QuestionPro

QuestionPro, founded in 2005, offers a comprehensive platform for creating and managing surveys. It supports a wide range of research needs and is known for its robust features and ease of use. QuestionPro caters to beginners and professionals.

Key Features and Benefits

  • Advanced Survey Logic: Includes branching, skip logic, and randomization to create complex surveys that yield valuable insights.
  • Customizable Templates: Provides many templates suitable for market research, customer satisfaction, and more.
  • Real-Time Reporting: Offers detailed analytics and reporting features, helping businesses make data-driven decisions quickly.

Pricing

  • Essentials Plan: Free plan that includes 200 responses per survey, basic survey tools, integrations, and 24/7 support, ideal for startups and small businesses.
  • Advanced Plan: Costs $99/user/month, offers 25,000 responses per year, advanced survey tools, branding options, and global data centers designed for growing teams.
  • Team Edition: Priced at $83/user/month, includes 100,000 responses per year, collaboration features, a dedicated account manager, and enhanced security, suitable for larger teams.

Integrations

QuestionPro integrates with platforms like Salesforce, Marketo, Slack, and Tableau. These integrations enhance its functionality, ensuring seamless data flow and comprehensive survey management.

Pros of the Tool

  • Robust survey logic features
  • Extensive customizable templates
  • Real-time detailed reporting

Cons of the Tool

  • Overwhelming advanced features for new users
  • Users find the interface less intuitive

Personal Opinion

I appreciate QuestionPro’s robust features and user-friendly interface. Its advanced survey logic and real-time reporting deliver valuable insights, helping businesses make informed decisions. It’s suitable for companies of all sizes.

11. Surveysparrow

SurveySparrow, launched in 2017, brings a fresh approach to feedback collection with its conversational surveys.  Its AI-powered insights and extensive integrations make it a valuable tool for businesses looking to advance their customer feedback processes.

Key Features and Benefits

  • Conversational Surveys: Engages respondents with a chat-like experience, increasing response rates.
  • Customizable Templates: Offers a variety of templates tailored to NPS, CSAT, CES, and more.
  • AI-Powered Insights: Leverages AI to provide intelligent insights and automate workflows for better decision-making.

Pricing

  • Basic Plan: Costs $19/month, billed annually. Includes 2,500 responses per year, one full user, and 10,000 contacts. Ideal for small teams.
  • Starter Plan: Priced at $39/month, billed annually. Offers 15,000 responses per year, one full user, and 20,000 contacts. Suitable for growing businesses.
  • Business Plan: It costs $79/month, billed annually. It includes 50,000 responses per year, three users, and 200,000 contacts. It is designed for larger teams.
  • Professional Plan: Priced at $249/month, billed annually, this plan provides 100,000 responses per year, five users, and 200,000 contacts. It is ideal for extensive feedback needs.

Integrations

SurveySparrow integrates seamlessly with platforms like Slack, Salesforce, Mailchimp, HubSpot, and Google Analytics. These integrations ensure smooth data flow, enhancing the overall survey management process.

Pros of the Tool

  • Engaging conversational surveys
  • Wide range of customizable templates
  • AI-powered insights and automation

Cons of the Tool

  • High cost for advanced features
  • Limited tracking for anonymous surveys

Personal Opinion

I’ve used SurveySparrow for years and liked its engaging conversational surveys. The AI-powered insights and extensive integrations have significantly improved our feedback processes. It’s a valuable tool for advancing customer feedback.

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12. Survicate

Survicate, launched in 2013, is another vital tool for its multi-channel feedback collection and AI-driven insights. It simplifies gathering and analyzing customer feedback, making it particularly useful for businesses aiming to capture feedback across various touchpoints.

Key Features and Benefits

  • Multi-Channel Feedback: Collects feedback via email, website, in-product, and mobile surveys, ensuring comprehensive coverage.
  • AI-Driven Insights: Uses AI to analyze survey data and provide actionable insights for improving customer experiences.
  • Customizable Surveys: This tool offers an intuitive drag-and-drop survey builder with templates for NPS, CSAT, CES, and more.

Pricing

  • Free Plan: Includes 25 monthly responses, basic survey tools, email, website, in-product surveys, and 3 team seats. Perfect for individuals starting with user feedback.
  • Business Plan: Starts at $99/month and includes 250 responses per month, unlimited surveys, advanced targeting, AI analysis, custom branding, and 10 team seats.
  • Scale Plan: Begins at $299/month, offers a custom pool of responses, high-volume response packages, white-glove onboarding, and priority support, ideal for larger businesses.

Integrations

Survicate integrates with various platforms, including Google Analytics, Slack, Salesforce, HubSpot, and Mailchimp. These integrations ensure seamless data flow and enhance the overall feedback management process.

Pros of the Tool

  • Comprehensive multi-channel feedback
  • AI-driven insights for actionable data
  • Easy-to-use customizable surveys

Cons of the Tool

  • Advanced features are locked behind higher-tier plans
  • Limited customization options in lower-tier plans

Personal Opinion

Survicate’s multi-channel feedback and AI-driven insights have been crucial for many businesses. The tool’s ease of use and ability to capture feedback from various touchpoints make it indispensable for our feedback management strategy.

13. Getfeedback

GetFeedback, another popular NPS tool launched in 2013, is designed to elevate customer experience with its powerful survey and feedback tools. Its user-friendly platform helps businesses gather real-time feedback.

Key Features and Benefits

  • Multi-Channel Feedback Collection: This system supports feedback via email, SMS, websites, and mobile apps, ensuring broad reach.
  • Customizable Surveys: Provides templates and customization options to fit specific needs, enhancing feedback relevance.
  • Real-Time Analytics: Offers instant insights with detailed reports and dashboards, enabling quick decision-making.

Pricing

  • Essential Plan: Starts at $49/month and includes basic survey tools, customizable templates, and 1,000 responses per month. Ideal for small businesses.
  • Pro Plan: Costs $149/month, offers advanced survey tools, branding options, and 10,000 responses per month. Suitable for growing teams.
  • Enterprise Plan: Custom pricing with tailored response limits and advanced features, including dedicated support and integrations. Perfect for large organizations.

Integrations

GetFeedback integrates seamlessly with platforms like Salesforce, Slack, Microsoft Teams, and HubSpot. These integrations ensure smooth data flow and enhance overall feedback management.

Pros of the Tool

  • Multi-channel feedback collection
  • Real-time analytics and insights
  • Extensive customization options

Cons of the Tool

  • Higher costs with higher response needs
  • Complex initial setup for new users

Personal Opinion

GetFeedback’s user-friendly platform has streamlined our feedback collection. Its real-time analytics and seamless integrations have greatly improved customer experience efforts for many top businesses.

14. Qualaroo

Qualaroo, launched in 2013, offers a sophisticated approach to collecting user feedback with real-time surveys. It directly provides targeted insights from website visitors, enhancing decision-making and optimizing user experience. The AI-powered sentiment analysis makes it a powerful tool for optimizing user experiences.

Key Features and Benefits

  • Real-Time Feedback: Captures user feedback while interacting with your website or app, providing immediate insights.
  • AI Sentiment Analysis: Uses IBM Watson to analyze responses, delivering quick and comprehensive insights.
  • Customizable Nudges: Allows personalized survey prompts (Nudges) to match your brand’s look and feel.

Pricing

  • Free Plan: Offers up to 50 survey responses per month with all premium features, 500 email sends, and 10,000 pageviews. Ideal for startups.
  • Business Plan: Costs $19.99 per 100 responses/month, includes all premium features, a dedicated onboarding manager, 5,000 email sends, and 100,000 pageviews.
  • Enterprise Plan: Custom pricing for over 1,000 responses/month, tailored solutions with advanced features, priority support, and additional security measures.

Integrations

Qualaroo integrates with top platforms like Google Analytics, Slack, Salesforce, HubSpot, and Mailchimp. These integrations enhance feedback by ensuring data flows smoothly into existing workflows.

Pros of the Tool

  • Real-time user feedback
  • Advanced AI-powered sentiment analysis
  • Highly customizable survey prompts

Cons of the Tool

  • Higher-tier plans may be expensive
  • Limited design customization in lower-tier plans

Personal Opinion

I’ve found Qualaroo invaluable for real-time user insights. The AI-powered sentiment analysis and customizable Nudges help optimize user experience effectively. Its immediate feedback has been crucial for making informed improvements.

15. Zonka Feedback

Lastly, if you are looking for a robust feedback solution, consider Zonka Feedback. Launched in 2014, it excels in multi-channel feedback collection and real-time analytics, providing a comprehensive platform to effectively measure and enhance customer experience.

Key Features and Benefits

  • Multi-Channel Feedback: Collect feedback through website, email, SMS, in-app, and offline surveys to ensure broad coverage.
  • Customizable Surveys: Offers various survey templates and customization options to fit multiple feedback needs.
  • Real-Time Analytics: Provides detailed reports and dashboards for immediate insights and actionable feedback.

Pricing

  • Starter Plan: Costs $49/month (billed annually), includes 2,500 email/SMS sends per month, 10,000 sessions, three users, and multi-channel feedback collection.
  • Professional Plan: Priced at $99/month (billed annually), offers 10,000 email/SMS sends per month, 50,000 sessions, five users, white-label email surveys, and basic automation workflows.
  • Growth Plan: Costs $199/month (billed annually), includes 50,000 email/SMS sends per month, 100,000 sessions, ten users, domain white-labeling, and advanced automation workflows.

Integrations

Zonka Feedback integrates seamlessly with platforms like Salesforce, HubSpot, Intercom, Zendesk, and Google Analytics. These integrations ensure smooth data flow and enhance feedback management across various systems.

Pros of the Tool

  • Extensive multi-channel feedback collection
  • Real-time analytics and insights
  • Wide range of customizable templates

Cons of the Tool

  • Higher-tier plans may be expensive
  • Complex initial setup for new users

Personal Opinion

Using Zonka Feedback has transformed my approach to customer experience. The multi-channel feedback collection and real-time analytics provide deep insights. Its user-friendly and extensive features make it indispensable for detailed feedback management.

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Comparison of All Mentioned Tools

To help you choose the best NPS survey tools, here is a comparative analysis of the key aspects of each tool we discussed:

ToolKey Features and BenefitsIntegrationsProsCons
UsersnapScreen Captures, Micro Surveys, Feedback TrackingJira, Azure DevOps, Zendesk, Slack, GitHubEasy to use, Visual feedback, Robust integrationsHigh pricing for small businesses, Limited customization
QualtricsAI-Driven Insights, Comprehensive Analytics, Custom SurveysSalesforce, Slack, Adobe Experience CloudAI insights, Comprehensive analytics, and CustomizableComplex setup for smaller teams, Custom pricing
SurveyMonkeyEase of Use, Customizable Templates, Robust AnalyticsSalesforce, Marketo, Eloqua, TableauUser-friendly, Customizable templates, Robust analyticsLimited free plan. Some integrations need setup
TypeformConversational Surveys, Custom Design, Advanced LogicSlack, Mailchimp, Google Sheets, HubSpot, SalesforceEngaging surveys, Strong integration capabilitiesLimited data export in lower plans, Learning curve
HotjarHeatmaps, Recordings, Surveys and FeedbackGoogle Analytics, Slack, Microsoft Teams, HubSpot, SalesforceComprehensive insights, Easy-to-use, Robust integrationsData privacy concerns, Potential performance impact
MedalliaAI Analytics, 360-degree View, Real-Time InsightsSalesforce, Slack, Google AnalyticsAI insights, Comprehensive view, Real-time insightsComplex setup Requires training
DelightedEase of Use, Customizable Surveys, Real-Time AnalyticsSlack, Salesforce, Zendesk, StripeUser-friendly, Customizable templates, Real-time analyticsHigher costs for more responses, Limited advanced reporting
ProProfsVarious Survey Types, User-Friendly, Advanced AnalyticsSalesforce, Slack, Mailchimp, Google AnalyticsVersatile survey types, User-friendly, Advanced AnalyticsLimited customization options, Needs interface updates
InMomentAI Analytics, Omni-Channel Feedback, Real-Time InsightsSalesforce, Slack, Google AnalyticsPowerful analytics, Comprehensive feedbackComplex pricing, Setup time for smaller businesses
QuestionProAdvanced Survey Logic, Custom Templates, Real-Time ReportingSalesforce, Marketo, Slack, TableauRobust survey logic, Customizable templatesComplex features for new users, Less intuitive interface
SurveySparrowConversational Surveys, Custom Templates, AI InsightsSlack, Salesforce, Mailchimp, HubSpot, Google AnalyticsEngaging surveys, AI insightsHigh cost for advanced features, Limited tracking
SurvicateMulti-Channel Feedback, AI Insights, Custom SurveysGoogle Analytics, Slack, Salesforce, HubSpot, MailchimpComprehensive feedback, AI insightsAdvanced features in higher plans, Limited customization in lower plans
GetFeedbackMulti-Channel Feedback, Custom Surveys, Real-Time AnalyticsSalesforce, Slack, Microsoft Teams, HubSpotMulti-channel feedback, Real-time analyticsHigher costs for more responses, Complex setup
QualarooReal-Time Feedback, AI Sentiment Analysis, Custom NudgesGoogle Analytics, Slack, Salesforce, HubSpot, MailchimpReal-time insights, AI analysis, Customizable promptsHigher-tier plans can be expensive, Limited customization in lower-tier plans
Zonka FeedbackMulti-Channel Feedback, Custom Surveys, Real-Time AnalyticsSalesforce, HubSpot, Intercom, Zendesk, Google AnalyticsMulti-channel feedback, Real-time insightsHigh pricing for advanced plans, Complex setup

My Selection Criteria for Best NPS Survey Tools

I focus on several key factors when selecting the best NPS survey tools. User-friendliness is crucial; I look for tools that are intuitive and easy to navigate. Pricing is another important consideration, ensuring the tool is cost-effective for businesses of all sizes. 

A comprehensive feature set, including advanced analytics, customization options, and multi-channel feedback capabilities, is essential for gathering meaningful insights. Robust customer support is also a priority, as it provides the necessary assistance when issues arise.

Also Read:

A website feedback tools list

Conclusion

Choosing the right NPS tool is crucial for gathering valuable customer feedback and driving business growth. The best NPS survey tools provide intuitive interfaces, robust features, and excellent support, making feedback collection and analysis seamless. 

From my experience, investing in a high-quality NPS tool offers actionable insights that enhance customer satisfaction and loyalty. Each tool reviewed here provides unique advantages, so consider your specific needs and budget. 

For a reliable and comprehensive option, I recommend starting with Usersnap. They offer the best combination of features, integrations, and user friendliness for the widest range of users. 

Tomas Prochazka

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