Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback, and industry insights to managing their resources, and planning what’s ahead for their product. It’d be nice if there were a helping hand sometimes that could take over the more tedious and repetitive tasks. What if we could harness the power of AI, or ChatGPT for product management?
With the release of ChatGPT, it seems like a digital assistant has arrived. Breaking-edge technology usually feels like something that requires advanced technical knowledge. ChatGPT on the other hand is easy to access, use and train for anyone. Professionals all over the world have been discovering how it can make their lives easier, as a tool for brainstorming, analyzing, generating content & increasing their efficiency. In this article, we’ll explore what ChatGPT is and how it works. You’ll be able to understand how to use chatGPT for product management, with plenty of useful examples. Let’s get started!
ChatGPT is an artificial intelligence chatbot developed by OpenAI, built on a large language model. Chatbots are programs that let people converse and respond using natural language, based on the inputs they receive. They’ve been widely used for a long time to provide automated customer service on websites or in messenger apps, by answering questions & letting users perform tasks like booking an appointment automatically.
Chatbots have been becoming more and more sophisticated with time. What sets ChatGPT apart from the others is its ability to respond to questions on a wide variety of topics and reply in a conversational style, rather than a predefined response. This is possible thanks to the vast knowledge base that it was trained on and its advanced large language model. Language models generate and understand text by analyzing large amounts of data to learn how certain words and phrases relate to each other.
The difference between ChatGPT and a search engine is based on how they function and the data they provide.
ChatGPT is:
When compared to a search engine ChatGPT does not:
This difference is crucial because it’s important to remember that while ChatGPT’s responses are impressive and sound convincing, they can be factually incorrect. It’s a great tool for generating ideas & exploring topics, but not a substitute for data or information.
It is very easy to get distracted from a task by one difficult challenge, A.I. provides a way of giving yourself momentum.
Ethan Mollick, Professor of Management at the Wharton School of the University of Pennsylvania
The easiest way to interact with ChatGPT is by opening up your browser, and starting to chat with it.
The interface is quite simple. You have a space to type in your prompt and once submitted, you start to see the generated response.
Prompts can be as simple or as complicated as you like, and on whatever topic is on your mind.
To get a feel for it, try something simple like
“What are some good activities for team building?”
or
“Write a sample email to customers announcing a spring sale”
The responses may seem to be a bit generic, but that’s because our input was also limited. The more detailed a prompt is, the more specific ChatGPT’s responses will become.
If you want help with creating a more detailed email, try to modify the prompt above with more information like this:
“You run a chain of bookstores in the United States. Write a short email announcing a Labor Day sale on all fiction titles.”
As you can see the response is much more detailed. And because ChatGPT remembers the whole conversation, you can ask it to modify what it generated. If you want to make your email more exciting, funny, or original, try saying: “Make it funnier”, “Make it shorter” or “Make it sound like Barack Obama”.
How creative you get and how you use ChatGPT is all in your hands.
Another way to interact with ChatGPT is by integrating it into your own programs via API. This allows developers to send detailed prompts, or entire data sets, and ask ChatGPT to evaluate them and generate insights or analyses based on the provided information. Inputs from users can also be submitted in real-time to ChatGPT in order to receive a generated response.
While ChatGPT has become the most known AI tool nowadays, there are other tools that use AI in other interesting and useful ways. Here’s a sample of a few of them, however, there are many more:
By this point, you probably have a few ideas swirling around in your head. One way to answer even this question is to ask ChatGPT what it thinks it can help with. Try out this prompt for a few ideas: “You are an AI designed to help product managers. Generate a list of the 10 best prompts for yourself.” While that might be a good starting point, we’ve also gone ahead and included a few prompts and ideas-based product management tasks that can be time-intensive.
You can use ChatGPT to help you throughout the various tasks involved in creating your product strategy, like creating the product vision, defining the roadmap, or alignment with the needs of the market & the company’s strategic goals.
As you learned earlier, the more detail that you provide to ChatGPT, the better it can understand how to help you. In our prompts, we’ve included a few key details, such as the job title, project description, product or company description, competing or similar brands, and the request.
Try to adapt some of the following prompts to your job, product, company, and needs to help you brainstorm ideas & get inspired:
Working with various teams & coordinating the development of your product is no easy feat. It takes planning, communication & a lot of organization. ChatGPT can help you make your life easier by preparing sprint plans and writing PRDs or go-to-market plans.
When it comes to launching a new product or feature, there’s plenty to do. Marketing & sales strategies have to be in place, the documentation has to be ready & your coordination has to be spot-on. Here’s how ChatGPT can help.
Once your product is available, it’s important to monitor and analyze its performance. This kind of feedback is crucial to make adjustments and understand where there is room for improvement. Tools like Usersnap are great for gathering qualitative & quantitative feedback that you can easily act on. ChatGPT can help you make important decisions, and parse through large amounts of feedback.
ChatGPT is a fantastic tool for product managers, as a way to save time, brainstorm ideas & move your product forward. Once you learn how to use it and work with prompts, you can generate sample documents, recommendations, summaries, analyses, and much more. If you take the power of the API capabilities, your opportunities for analyzing data & generating useful responses and reports are even higher. We were inspired to create this article by the work of Aatir Abdul Rauf. He creates great resources on product management process & how to work with AI, and is a personality you won’t regret following.
While ChatGPT is impressive, it’s no replacement for a product manager. The outputs it generates still need to be evaluated, double-checked & decisions remain in the hands of you and your team. However, with the power of AI, you now have an extra set of hands on deck, always available, and lightning-fast.
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