{"id":8491,"date":"2018-03-13T10:03:16","date_gmt":"2018-03-13T08:03:16","guid":{"rendered":"https:\/\/usersnap.com\/?p=8491"},"modified":"2025-05-22T16:30:03","modified_gmt":"2025-05-22T14:30:03","slug":"visual-communication-workflow","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/visual-communication-workflow\/","title":{"rendered":"4 reasons why you should integrate visual communication into your workflow"},"content":{"rendered":"\n<p>Our communication is becoming more visual every day. We send emojis, gifs, pictures. We Instagram, Snapchat, or use the latest Facebook Filters to add some visual elements to our video chats. Visual communication is everywhere &#8211; and it\u2019s faster, more effective, and fun.<\/p>\n\n\n\n<p>Business communication is not exempt from integrating visual elements and giving everyone more and more opportunities to communicate visually. From Trello boards to Basecamp organization to our very own <a href=\"https:\/\/usersnap.com\/quality-assurance\">Usersnap (a visual communication tool for web developers &#8211; check it out!)<\/a>, visual communication is everywhere!<\/p>\n\n\n\n<p>Why should you care? And why should you make sure to integrate visual communication into your daily work? We have 4 reasons for you to make you love visual communication even more!?<br><\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Your Daily Workflow<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">1. Visual communication is faster<\/h2>\n\n\n\n<p>Communication is a translation process. In a conversation with another person, we are translating someone\u2019s words into our thoughts and these thoughts into actions or words.<\/p>\n\n\n\n<p>When we are receiving an email, we are reading the email and are translating words into ideas and then back to action. This is a complex process. We have to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>read the words and identify the individual meaning<\/li>\n\n\n\n<li>try to figure out what the other person is saying<\/li>\n\n\n\n<li>respond to the email or do another kind of required action.<\/li>\n<\/ul>\n\n\n\n<p>Understanding, what someone is trying to say in a written form requires mental capacities.<\/p>\n\n\n\n<p>Visual communication is so effective because it can be processed much faster. Both cognitively and emotionally.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In fact, we process visuals 60,000 times faster than text.<\/p>\n<\/blockquote>\n\n\n\n<p>Visual communication happens in a split second, while verbal communication is a process that develops over time. In general, in verbal communication, we have to construct meaning ourselves. In visual communication, the meaning is presented.<\/p>\n\n\n\n<p>That means the<strong> process of understanding complex issues is much faster when it comes to visual communication.<\/strong><\/p>\n\n\n\n<p>In the following example, a typo is noticed in the word \u201c<em>Dashboard<\/em>\u201d. Just putting an arrow next to it shows the error immediately.<\/p>\n\n\n\n<p>By contrast, if you would need to communicate the typo verbally, you would need to describe the exact location of the word \u201cdashboard\u201d, which is likely to be a complex description that would read something like this:<\/p>\n\n\n\n<p>\u201c<em>I noticed a typo in the word \u201cDashboard\u201d. It\u2019s on our Main Dashboard Page, right in the middle. Please add an \u201ca\u201d to ensure correct spelling. Thanks!<\/em>\u201d<\/p>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row 1 wp-block-ub-button\" id=\"ub-button-bbd3c42f-6de4-48bc-8434-2e4011d80e45\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/usersnap.com\/l\/visual-feedback-tool\" target=\"_self\" rel=\"noopener noreferrer  \" class=\"ub-button-block-main ub-button-medium   ub-button-flex-medium\" role=\"button\" style=\"--ub-button-background-color: #0693e3; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; border-top-left-radius: 10px;; border-top-right-radius: 10px;; border-bottom-left-radius: 10px;; border-bottom-right-radius: 10px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\">Start collecting feedback visually<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">2. It makes collaboration a breeze<\/h2>\n\n\n\n<p>We eat our own dog food for sure, but we developed Usersnap out of a personal need and that need was to find a better mode for collaboration. Before starting Usersnap, we had a web development agency and it would take forever to communicate design changes if you were not sitting directly next to the person you were working with.<\/p>\n\n\n\n<p>Imagine you are collaborating on a new web project and you are exchanging design feedback with your colleagues. If you are using email as your main communication tool you have to translate what you see on your screen into words; while the receiver of your email has to translate your written account to what he or she is seeing on a screen. This is where information gets lost or misinterpreted.<\/p>\n\n\n\n<p>If you <a href=\"https:\/\/usersnap.com\/templates\/bug-tracking-template\" target=\"_blank\" rel=\"noopener\">send a screenshot instead<\/a>, with a red arrow, marking the different font size or a typo, the receiver would be able to see the problem immediately.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2022\/04\/image2.gif\" alt=\"Visual feedback widget for collecting product feedback\" class=\"wp-image-15540\"\/><\/figure>\n\n\n\n<p>He or she would not have spent energy on <em>understanding<\/em> the problem but could have focussed on fixing the problem instead. In short:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Visual communication speeds up the process of understanding an idea, a challenge, a suggestion.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">3. It is more memorable<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We remember visuals better because they are processed in our long-term memory.&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/rhdeepexploration.wordpress.com\/2011\/12\/05\/visuals-60000-times-faster\/\"><em>Dr. Lynell Burmark<\/em><\/a><em>, Thornburg Center for Professional Development<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Think about a recent newspaper article you read: Chances are higher that you can remember the header image than recounting specific phrases or quotes from the article.<\/p>\n\n\n\n<p>Burmark writes about the phenomenon that we remember pictures and visual clues better than words:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c\u2026unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear. Words are processed by our short-term memory where we can only retain about 7 bits of information (plus or minus 2) [\u2026]. Images, on the other hand, go directly into long-term memory where they are indelibly etched.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>While words are stored in the short term memory, visuals are stored in long-term memory.<\/p>\n\n\n\n<p>This is why many businesses make posters to promote their products and services instead of overwhelming their prospects with long texts.<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Your Daily Workflow<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. It makes communication more personal<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe world told is a different world to the world shown.\u201d<\/p>\n\n\n\n<p><em>Gunter Kress, University of London<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>\u201cThe world told is a different world to the world shown\u201d, writes<a href=\"https:\/\/en.wikipedia.org\/wiki\/Gunther_Kress\"> Gunther Kress<\/a>, a professor of semiotics and education at the University of London, in an essay titled \u201cLiteracy in the New Media Age\u201d.<\/p>\n\n\n\n<p>While cultural pessimists are concerned with the tendency that meaning is no longer constructed in visual communication (as is the case in verbal language), but rather implied, visual communication is also an opportunity. An opportunity to express emotions more readily with pictures, GIFs, and emojis, and to let others participate in the world that is happening inside of us.<\/p>\n\n\n\n<p>Pictures and emojis are proxies for our inner self &#8211; it is not us who are showing their real feelings &#8211; we show them by proxy of an emoji. Love, joy, anger, and sadness are easily expressed in emojis like these: ????<\/p>\n\n\n\n<p>And still, they make it easier to relate to one another, to understand a feeling, a mood, a situation much better and relate in a way that takes personal feelings into account.<\/p>\n\n\n\n<p>In short: it is much harder to write \u201cI feel sad\u201d or \u201cThis makes me angry\u201d than to send an emoji expression an emotional reality.<\/p>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row 1 wp-block-ub-button\" id=\"ub-button-867b2122-2136-4af9-b5ff-f503dab19334\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/usersnap.com\/l\/visual-feedback-tool\" target=\"_self\" rel=\"noopener noreferrer  \" class=\"ub-button-block-main ub-button-medium   ub-button-flex-medium\" role=\"button\" style=\"--ub-button-background-color: #0693e3; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; border-top-left-radius: 10px;; border-top-right-radius: 10px;; border-bottom-left-radius: 10px;; border-bottom-right-radius: 10px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\">Start collecting feedback visually<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Create a workflow to turn feedback into actions<\/h2>\n\n\n\n<p>Triage and move along your incoming feedback, issues, and ideas with fully customizable status fields.<\/p>\n\n\n\n<p>With the Kanban view, you can easily manage testing workflows and improvement pipelines. Auto 2-way sync custom statuses with <a href=\"https:\/\/usersnap.com\/integrations\/jira\">Jira<\/a> and <a href=\"https:\/\/usersnap.com\/integrations\/azure-devops\">Azure DevOps<\/a>, so that your development sprints, stakeholder\u2019s guest board, and feedback center are all moving in harmony!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2024\/01\/edit-custom-statuses-1-1024x581.png\" alt=\"custom status usersnap\" class=\"wp-image-18833\" srcset=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2024\/01\/edit-custom-statuses-1-1024x581.png 1024w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2024\/01\/edit-custom-statuses-1-300x170.png 300w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2024\/01\/edit-custom-statuses-1-1536x871.png 1536w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2024\/01\/edit-custom-statuses-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping it up.<\/h2>\n\n\n\n<p>Visual communication is everywhere, in our personal and business lives. There are many reasons to embrace communicating visually, four of them that we have outlined in this article. And yet, with visual communication being such a broad field it is important to find out what works best for you and your team.<\/p>\n\n\n\n<p>Usersnap is a visual feedback tool that helps you work together with your team, communicate effortlessly, and have more fun. Try out visual communications with your team for <a href=\"https:\/\/usersnap.com\/signup\">FREE<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our communication is becoming more visual every day. We send emojis, gifs, pictures. We Instagram, Snapchat, or use the latest Facebook Filters to add some visual elements to our video chats. Visual communication is everywhere &#8211; and it\u2019s faster, more effective, and fun. Business communication is not exempt from integrating visual elements and giving everyone [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":11404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[855,8],"tags":[],"class_list":["post-8491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bug-tracking-blog","category-web-development-blog"],"acf":[],"featured_image_src":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2018\/03\/4-reasons-why-you-should-integrate-visual-communication-into-your-workflow.png","author_info":{"display_name":"Rebecca Vogels","author_link":"https:\/\/usersnap.com\/blog\/author\/rebecca\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Verbal vs. Visual Communication: 4 Reasons to Integrate<\/title>\n<meta name=\"description\" content=\"We send emojis, gifs, pictures. Visual communication is everywhere. Business communication is not exempt from integrating visual elements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usersnap.com\/blog\/visual-communication-workflow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verbal vs. Visual Communication: 4 Reasons to Integrate\" \/>\n<meta property=\"og:description\" content=\"We send emojis, gifs, pictures. Visual communication is everywhere. Business communication is not exempt from integrating visual elements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usersnap.com\/blog\/visual-communication-workflow\/\" \/>\n<meta property=\"og:site_name\" content=\"Usersnap Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/usersnap\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-13T08:03:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T14:30:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2018\/03\/4-reasons-why-you-should-integrate-visual-communication-into-your-workflow.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rebecca Vogels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@usersnap\" \/>\n<meta name=\"twitter:site\" content=\"@usersnap\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rebecca Vogels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/usersnap.com\/blog\/visual-communication-workflow\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/usersnap.com\/blog\/visual-communication-workflow\/\"},\"author\":{\"name\":\"Rebecca Vogels\",\"@id\":\"https:\/\/usersnap.com\/blog\/#\/schema\/person\/44148b679584b1b3ade4bd28e53f8181\"},\"headline\":\"4 reasons why you should integrate visual communication into your workflow\",\"datePublished\":\"2018-03-13T08:03:16+00:00\",\"dateModified\":\"2025-05-22T14:30:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/usersnap.com\/blog\/visual-communication-workflow\/\"},\"wordCount\":1126,\"publisher\":{\"@id\":\"https:\/\/usersnap.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/usersnap.com\/blog\/visual-communication-workflow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2018\/03\/4-reasons-why-you-should-integrate-visual-communication-into-your-workflow.png\",\"articleSection\":[\"Bug Tracking\",\"Web Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/usersnap.com\/blog\/visual-communication-workflow\/\",\"url\":\"https:\/\/usersnap.com\/blog\/visual-communication-workflow\/\",\"name\":\"Verbal vs. Visual Communication: 4 Reasons to Integrate\",\"isPartOf\":{\"@id\":\"https:\/\/usersnap.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/usersnap.com\/blog\/visual-communication-workflow\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/usersnap.com\/blog\/visual-communication-workflow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2018\/03\/4-reasons-why-you-should-integrate-visual-communication-into-your-workflow.png\",\"datePublished\":\"2018-03-13T08:03:16+00:00\",\"dateModified\":\"2025-05-22T14:30:03+00:00\",\"description\":\"We send emojis, gifs, pictures. 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