{"id":7265,"date":"2017-05-09T19:06:51","date_gmt":"2017-05-09T17:06:51","guid":{"rendered":"https:\/\/usersnap.com\/?p=7265"},"modified":"2025-07-21T17:53:41","modified_gmt":"2025-07-21T15:53:41","slug":"flat-design","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/flat-design\/","title":{"rendered":"Best Practices for Flat Design"},"content":{"rendered":"\n<p class=\"graf graf--p graf-after--h4\" id=\"6abc\">Flat design can be seen as the more sophisticated cousin of minimalism \u2014all design elements are centered on the idea of simplicity. However, the simplicity of flat design is hard to achieve \u2014 everything should be designed with the same goal in mind to create a cohesive <em class=\"markup--em markup--p-em\">visual<\/em> and <em class=\"markup--em markup--p-em\">functional<\/em> design.<\/p>\n\n\n\n<p class=\"graf graf--p graf-after--p\" id=\"5cca\">Let\u2019s look at what you can do to make flat design works for your users.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for UX Research<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading graf graf--h3 graf-after--p\" id=\"0c2b\">Invisible Design<\/h3>\n\n\n\n<p class=\"graf graf--p graf-after--h3\" id=\"320d\"><em class=\"markup--em markup--p-em\">Remove unnecessary styling<\/em><\/p>\n\n\n\n<p class=\"graf graf--p graf-after--p\" id=\"1c2c\">It\u2019s better to practice \u201cinvisible design\u201d \u2014 make design choices that your users won\u2019t notice. Because each time users spend noticing the design takes away from the <em class=\"markup--em markup--p-em\">immersion of the experience. <\/em>Your goal is to help users quickly and easily understand certain actions and messages. Thus, your design should strip down visual elements to expose their essential functionality.<\/p>\n\n\n\n<figure id=\"2bc7\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\"><\/div><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1NKNymzeQ0HuGlfEPvCuAog.jpeg\"><img decoding=\"async\" width=\"1600\" height=\"815\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1NKNymzeQ0HuGlfEPvCuAog.jpeg\" alt=\"flat design\" class=\"wp-image-7268\"\/><\/a><figcaption class=\"wp-element-caption\">Dropbox flat website design focuses solely on the&nbsp;content<\/figcaption><\/figure>\n<\/div>\n\n\n<figure id=\"2bc7\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">&nbsp;<\/div>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading graf graf--h3 graf-after--figure\" id=\"038f\">Vibrant Colors<\/h3>\n\n\n\n<p class=\"graf graf--p graf-after--h3\" id=\"1035\"><em class=\"markup--em markup--p-em\">Color is a major part of flat design\u2019s efficacy<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1gdQoHqz2FJTIF1t5Aqd8Gg.png\"><img decoding=\"async\" width=\"667\" height=\"500\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1gdQoHqz2FJTIF1t5Aqd8Gg.png\" alt=\"flat design\" class=\"wp-image-7267\"\/><\/a><figcaption class=\"wp-element-caption\">Credits: <a href=\"https:\/\/dribbble.com\/RovaneDurso\">Rovane&nbsp;Durso<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"graf graf--p graf-after--p\" id=\"b1d5\">Color selection is a large part of flat design \u2014 it basically sets the whole feel of your site\u2019s page or app\u2019s view. Flat design color palettes are often much brighter and more colorful than those for other apps\/sites.<\/p>\n\n\n\n<figure id=\"43aa\" class=\"graf graf--figure graf-after--p\">\n<figcaption class=\"imageCaption\"><\/figcaption>\n<\/figure>\n\n\n\n<p class=\"graf graf--p graf-after--figure\" id=\"868d\"><strong class=\"markup--strong markup--p-strong\">Tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list postList\">\n<li><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/material.google.com\/style\/color.html\" href=\"https:\/\/material.google.com\/style\/color.html\" target=\"_blank\" rel=\"noopener noreferrer\">Material Design<\/a> and <a class=\"markup--anchor markup--li-anchor\" data-href=\"http:\/\/flatuicolors.com\/\" href=\"http:\/\/flatuicolors.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flat UI Colors<\/a> provide a good guide for choosing colors.<figure><a href=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1n8Wgb7i5ng9gANgkeS25ww.jpeg\"><img decoding=\"async\" width=\"600\" height=\"274\" class=\"aligncenter wp-image-7266\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1n8Wgb7i5ng9gANgkeS25ww.jpeg\" alt=\"flat design\"><\/a><\/figure><\/li>\n\n\n\n<li><span class=\"markup--quote markup--li-quote is-other\" data-creator-ids=\"anon\"><span class=\"markup--quote markup--li-quote is-other\" data-creator-ids=\"anon\">It\u2019s better to use colors which are slightly desaturated because they tend to add aesthetic beauty to your page without making your reader\u2019s eyes bleed because of too much brightness.<\/span><\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1grdIMGHPgQRYN5mTy03ycA.jpeg\"><img decoding=\"async\" width=\"1600\" height=\"809\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1grdIMGHPgQRYN5mTy03ycA.jpeg\" alt=\"flat design\" class=\"wp-image-7272\"\/><\/a><figcaption class=\"wp-element-caption\">Soft colors give you a tasty visual element without stealing the show from the page\u2019s primary message. Credits: thehypeagency.com<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for UX Research<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<li id=\"cd68\" class=\"graf graf--li graf-after--figure\">Bright colors can be used as <em class=\"markup--em markup--li-em\">accents<\/em> against a more subdued background. Notice how accent colors make the imagery seem to pop off of the page in the example below.<\/li>\n\n\n\n<figure id=\"3732\" class=\"graf graf--figure graf-after--li\"><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1e9GlC8c3moXqsu-RwZnZyA.jpeg\"><img decoding=\"async\" width=\"600\" height=\"442\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1e9GlC8c3moXqsu-RwZnZyA.jpeg\" alt=\"flat design\" class=\"wp-image-7271\"\/><\/a><figcaption class=\"wp-element-caption\">Bright images on a dark background are able to make a dramatic impression. Credits: <a href=\"http:\/\/www.triplagent.com\">triplagent<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list postList\">\n<li>Making sure that colors in your UI are accessible for your users is a really important aspect of a well-executed visual design. <a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/uxplanet.org\/accessible-interface-design-3c59ee3ec730#.nq9mlpg0x\" href=\"https:\/\/uxplanet.org\/accessible-interface-design-3c59ee3ec730#.nq9mlpg0x\" target=\"_blank\" rel=\"noopener noreferrer\">Test your color palette<\/a> to make sure you have enough color contrast. <a href=\"https:\/\/www.canva.com\/colors\/color-wheel\/?gat=usersnap\">Canva&#8217;s color wheel<\/a> is a great free tool to help design beginners choose color combinations.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1072\" height=\"603\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/Canva-color-wheel-Usersnap-Blog-for-Product-Design-1.png\" alt=\"Canva color wheel - Usersnap Blog for Product Design\" class=\"wp-image-10969\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading graf graf--h3 graf-after--li\" id=\"8f22\">Focus on Typography<\/h3>\n\n\n\n<p class=\"graf graf--p graf-after--h3\" id=\"8267\"><em class=\"markup--em markup--p-em\">Design for the focused aesthetics<\/em><\/p>\n\n\n\n<p class=\"graf graf--p graf-after--p\" id=\"7686\">Type should tell users what is the most important on the page and how to use the design. It\u2019s better to use simple typography because it\u2019s easier to read and better for loading, not to mention a necessity for minimalist styles.<\/p>\n\n\n<div class=\"wp-block-image graf graf--figure graf-after--p\">\n<figure class=\"aligncenter\" id=\"366c\"><a href=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1NqEINBKclT9wcuW5yV1NjQ.jpeg\"><img decoding=\"async\" width=\"1600\" height=\"773\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1NqEINBKclT9wcuW5yV1NjQ.jpeg\" alt=\"flat design\" class=\"wp-image-7270\"\/><\/a><\/figure>\n<\/div>\n\n\n<figure id=\"366c\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">&nbsp;<\/div>\n<figcaption class=\"imageCaption\">Simple typefaces communicate confidence and clarity. Credits:&nbsp;<a class=\"markup--anchor markup--figure-anchor\" href=\"http:\/\/cienneny.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"http:\/\/cienneny.com\/\">Cienne<\/a><\/figcaption>\n<figcaption class=\"imageCaption\"><\/figcaption>\n<\/figure>\n\n\n\n<p class=\"graf graf--p graf-after--figure\" id=\"282b\"><strong class=\"markup--strong markup--p-strong\">Tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list postList\">\n<li>Consider a simple <a href=\"https:\/\/picsart.com\/fonts\/sans-serif\/\">sans serif<\/a> type family with plenty of variations and weights for the primary typography on a site using flat design. This font family gives a clean, fresh and modern feeling.<\/li>\n\n\n\n<li>The tone of typefaces should match the overall design scheme. A highly embellished font might look odd against a simple design.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading graf graf--h3 graf-after--li\" id=\"b262\">Motion<\/h3>\n\n\n\n<p class=\"graf graf--p graf-after--h3\" id=\"98f5\"><em class=\"markup--em markup--p-em\">Motion makes flat design more user-centric<\/em><\/p>\n\n\n\n<p class=\"graf graf--p graf-after--p\" id=\"5340\">Flat\u2019s visual simplicity works well together with motion. When users interact with your app or site, they might ask following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list postList\">\n<li>\u201cWhat\u2019s most important here?\u201d<\/li>\n\n\n\n<li>\u201cHow do I know what to do next?\u201d<\/li>\n\n\n\n<li>\u201cHow do I know I have completed my task?\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"graf graf--p graf-after--li\" id=\"194d\">Questions like this might reveal opportunities to use motion to enhance the experience. Motion optimize perceived UX and answers the questions:<\/p>\n\n\n\n<ul class=\"wp-block-list postList\">\n<li>It drives user\u2019s attention and hints at what will happen if a user completes a click\/gesture.<\/li>\n\n\n\n<li>It helps you orient users within the interface and provides guided focus between views.<\/li>\n\n\n\n<li>It provides a visual feedback.<\/li>\n<\/ul>\n\n\n\n<p class=\"graf graf--p graf-after--li\" id=\"afb8\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/uxplanet.org\/motion-in-ux-design-90f6da5c32fe\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/uxplanet.org\/motion-in-ux-design-90f6da5c32fe\">Motion-based design<\/a> elements can be seen in a variety of forms, including transitions, animations and even on texture to mimic 3D depth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading graf graf--h3 graf-after--figure\" id=\"7a48\">Illustrations<\/h3>\n\n\n\n<p class=\"graf graf--p graf-after--h3\" id=\"55d3\"><em class=\"markup--em markup--p-em\">Illustrations are great extension of flat design<\/em><\/p>\n\n\n\n<p class=\"graf graf--p graf-after--p\" id=\"57dc\">With the flat design style becoming more and more layered, it naturally incorporates more illustration.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote graf graf--pullquote graf-after--p is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em class=\"markup--em markup--pullquote-em\">Pictures speak louder than words<\/em> and make the experience go&nbsp;faster<\/p>\n<\/blockquote>\n\n\n\n<p class=\"graf graf--p graf-after--pullquote\" id=\"6907\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/uxplanet.org\/best-practices-for-imagery-b34a2d5c7bbc#.5nw5uul7l\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/uxplanet.org\/best-practices-for-imagery-b34a2d5c7bbc#.5nw5uul7l\">Properly-created<\/a> illustrations clarify messaging by boiling down concepts into easily understood visuals.<\/p>\n\n\n<div class=\"wp-block-image graf graf--figure graf-after--p\">\n<figure class=\"aligncenter\" id=\"63b1\"><a href=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1yX0pX3XiKnMXJSWEDF7itw.jpeg\"><img decoding=\"async\" width=\"1600\" height=\"835\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1yX0pX3XiKnMXJSWEDF7itw.jpeg\" alt=\"flat design\" class=\"wp-image-7275\"\/><\/a><\/figure>\n<\/div>\n\n\n<figure id=\"63b1\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">&nbsp;<\/div>\n<figcaption class=\"imageCaption\"><a class=\"markup--anchor markup--figure-anchor\" href=\"http:\/\/intercom.com\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"http:\/\/intercom.com\">Intercom<\/a> uses informative illustration which guides the eye to important information without eclipsing it<\/figcaption>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading graf graf--h3 graf-after--figure\" id=\"10dd\">Flat 2.0&nbsp;Design<\/h3>\n\n\n\n<p class=\"graf graf--p graf-after--h3\" id=\"4568\"><em class=\"markup--em markup--p-em\">Interaction should be intuitive for users without any extra explanation<\/em><\/p>\n\n\n\n<p class=\"graf graf--p graf-after--p\" id=\"3e36\">The biggest problems you will face when designing a flat UI are the interactive elements. Users need to know which areas of the page are plain static content, while other areas are clickable. Recently, designers have begun to realize this problem. As a result, a more mature and balanced interpretation of flat design has emerged \u2014 Flat 2.0 design:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote graf graf--pullquote graf-after--p is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Flat 2.0 design takes the best aspects of minimalism and skeuomorphism and makes them work&nbsp;together<\/p>\n<\/blockquote>\n\n\n\n<p class=\"graf graf--p graf-after--pullquote\" id=\"63d5\">Flat 2.0 design use <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/uxplanet.org\/graphical-user-interface-as-a-reflection-of-the-real-world-shadows-and-elevation-f456530317f4\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/uxplanet.org\/graphical-user-interface-as-a-reflection-of-the-real-world-shadows-and-elevation-f456530317f4\">subtle shadows<\/a> and edge effects to imply this interactivity. Shadows and gradients give the necessary clues to tell users what can be clicked and what can\u2019t be on an interface. As a result, user comprehension improves.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1qWB7jtbuZB321ZCO5prSXA.png\"><img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1qWB7jtbuZB321ZCO5prSXA.png\" alt=\"flat design\" class=\"wp-image-7274\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"graf graf--p graf-after--figure\" id=\"8cd5\"><\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for UX Research<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<p class=\"graf graf--p graf-after--figure\" id=\"8cd5\"><\/p>\n\n\n\n<p class=\"graf graf--p graf-after--figure\">Shadows help to tell the user the hierarchy of elements: they help differentiate between two objects and in some cases, understand that one is above another object. Credits:&nbsp;Google<\/p>\n\n\n\n<h3 class=\"wp-block-heading graf graf--p graf-after--figure\">Conclusion<\/h3>\n\n\n\n<p class=\"graf graf--p graf-after--h3\" id=\"3d04\">Flat design has all the key attributes that make a site as functional as it is beautiful. It brings us a step closer to a new paradigm of digital design, where the <em class=\"markup--em markup--p-em\">functionality<\/em> and <em class=\"markup--em markup--p-em\">aesthetic<\/em> are in complete harmony.<\/p>\n\n\n\n<p class=\"graf graf--p graf-after--p\" id=\"7a8e\">P.S. If you want to know more about Flat Design I suggest to read the article <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/uxplanet.org\/flat-design-history-benefits-and-practice-c2b092955f14#.j05mhr4u9\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/uxplanet.org\/flat-design-history-benefits-and-practice-c2b092955f14#.j05mhr4u9\">\u201cFlat Design. History, Benefits, and Practice\u201d<\/a> full of amazing illustrations. Enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flat design can be seen as the more sophisticated cousin of minimalism \u2014all design elements are centered on the idea of simplicity. However, the simplicity of flat design is hard to achieve \u2014 everything should be designed with the same goal in mind to create a cohesive visual and functional design. Let\u2019s look at what [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":7269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-7265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development-blog"],"acf":[],"featured_image_src":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2017\/05\/1bqt8t5vPveFWPWc_1FZaRA.jpeg","author_info":{"display_name":"Nick Babich","author_link":"https:\/\/usersnap.com\/blog\/author\/nick-babich\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Practices for Flat Design in 2025 - Usersnap Blog<\/title>\n<meta name=\"description\" content=\"Flat design is the more sophisticated cousin of minimalism \u2014 all design elements centering on simplicity. 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