{"id":6442,"date":"2016-11-17T12:00:32","date_gmt":"2016-11-17T10:00:32","guid":{"rendered":"https:\/\/usersnap.com\/?p=6442"},"modified":"2022-09-29T10:22:47","modified_gmt":"2022-09-29T08:22:47","slug":"long-scrolling-websites-tips-best-practices","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/long-scrolling-websites-tips-best-practices\/","title":{"rendered":"Long-Scrolling Websites: Tips and Best Practices"},"content":{"rendered":"

Long-scrolling websites, i.e. sites that let you scroll down for an extended amount of time, have been around for years.<\/p>\n

The reason? Users love them!<\/p>\n

That isn\u2019t about to change, which is why we wanted to give you some tips and best practices in this article. Because long-scrolling or infinite-scrolling alone doesn\u2019t mean the user is going to spend a long time on your website.<\/p>\n

Have fun reading and scrolling \ud83d\ude09<\/p>\n

<\/p>\n

What was changed through Long-Scrolling or Infinite-Scrolling Websites<\/strong><\/h2>\n

Back in the day, Websites followed the same rules as newspapers: The most important content was supposed to be on top. There was even an expression for that: above the fold.<\/p>\n

It still applies to Facebook ads and blog post teasers. The teaser determines if the user will click on the blog post or Facebook ad or not.<\/p>\n

But this is exactly where the difference lies: When clicking something, the user makes a conscious decision. When scrolling, the user just keeps doing what he or she is doing already. The conscious decision would be to stop scrolling.<\/p>\n

The argument for above the fold content therefore only partially applies to websites. The front page may contain the main claim and maybe a teaser, but it might not contain all<\/em> of the relevant information.<\/p>\n

You can see the difference at first sight:<\/p>\n

\"old-website-apple-1024x640\"<\/a><\/p>\n

Apple Website 1997.<\/p>\n

 \"bildschirmfoto-2016-08-31-um-12-23-07\"<\/a><\/strong><\/p>\n

Apple Website 2016.<\/p>\n

Contrary to the original idea, endless scrolling is not causing higher bounce rates. Quite the contrary, it keeps the user entertained. At least, if it\u2019s done right. The longer a user stays on your website, the more likely he or she is to react to your call to action.<\/p>\n

When Will Users Keep Scrolling?<\/strong><\/h2>\n

Users keep on scrolling as long as the content is interesting to them. The more the content becomes irrelevant to the user, the more likely they are to abort a session.<\/p>\n