{"id":6362,"date":"2016-11-02T11:37:25","date_gmt":"2016-11-02T09:37:25","guid":{"rendered":"https:\/\/usersnap.com\/?p=6362"},"modified":"2024-08-30T11:14:51","modified_gmt":"2024-08-30T09:14:51","slug":"user-onboarding","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/user-onboarding\/","title":{"rendered":"5 Tips for Successful User Onboarding"},"content":{"rendered":"\n

A few weeks ago, we published a blog post introducing different methods of on boarding. Due to the positive feedback, we decided to go back and write another blog post on this topic. A lot of users only sign up for an application but never actually end up using it.<\/p>\n\n\n\n

How do you convince more users to activate the application? How do you turn sign-ups into active users?<\/p>\n\n\n\n

Today we want to share 5 tips about how to create a successful user on boarding experience. Let\u2019s go!
\n<\/p>\n\n\n\n\n\n\n\n

Challenges of User Onboarding<\/h2>\n\n\n\n

It is hard to design a successful user onboarding experience.<\/p>\n\n\n\n

That\u2019s because in the shortest amount of time you have to give the user an overview of the product and its features while not boring him with long explanations. The user should be able to interact with the application but without stretching the length of the onboarding experience too far.<\/p>\n\n\n\n

After all, who wants to spend 15 minutes learning a new app if he\u2019s not even sure he\u2019ll wind up using it?
\nThe second challenge is that you \u2013 who has spent weeks or months with the new product \u2013 now have to put yourself into the shoes of a person that has never even heard of it.<\/p>\n\n\n\n

1. Learning from best practices<\/h3>\n\n\n\n

When you\u2019re working on your user onboarding, I would suggest that you consider a positive as well as a negative onboarding experience.<\/p>\n\n\n\n

A fantastic resource for this topic is Samuel Hulick\u2019s blog UserOnboard.com<\/a>. The section \u201cteardown\u201d shows a step-by-step guide of the onboarding experiences of products like Apple Music, Basecamp or Evernote. Hulick\u2019s notes especially are extremely helpful to understand what is going on.<\/p>\n\n\n

\n
\"user<\/a>
source <\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

2. User activation during onboarding<\/h3>\n\n\n\n

Think about your definition of a successful onboarding and which parameters should be included in yours.<\/p>\n\n\n\n

In our case, an onboarding with Usersnap<\/a> is successful if the user starts creating screenshots to communicate with colleagues or customers.<\/p>\n\n\n\n

Buffer has a similar definition of successful onboarding. It is complete once the user plans his first tweet.<\/p>\n\n\n

\n
\"onboarding<\/a>
source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

3. Create something for your users to try out<\/h3>\n\n\n\n

Many people don\u2019t feel like clicking through a lengthy, multi-step tutorial. That\u2019s why you should let your users try out some of the features of the product during their onboarding experience<\/a>. Trello, for example, greets you with a board full of tips which you can sort from \u201cdoing\u201d to \u201cdone\u201d, just like you would during day-to-day use. During the onboarding process, put the emphasis on the user instead of the product.<\/p>\n\n\n

\n
\"user<\/a><\/figure>\n<\/div>\n\n\n

During the onboarding process, put the emphasis on the user instead of the product. How can the user be more efficient in working and communicating by using your product? How can your product help him with that? Think about how you can consider the needs of the user during the onboarding process.<\/p>\n\n\n\n

4. Show AND tell: tooltips<\/h3>\n\n\n\n

Your onboarding experience is not a one-sided presentation.<\/p>\n\n\n\n

That being said, many people still value tooltips. Think about what locations are suitable for placing tips. This will enable you to give tips when the user needs them and avoid information overload during the onboarding.<\/p>\n\n\n\n

Evernote, for instance, is giving short explanations that make using the application easier.<\/p>\n\n\n

\n
\"user<\/a>
source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

5. Test your onboarding experience<\/h3>\n\n\n\n

One possibility to test your onboarding experience is by using beta testers.
Make sure to take notes of how your user navigates through an onboarding experience, which steps he is taking, or where he or she might get stuck. You could also watch their facial expressions and try to gauge at what time they start to understand the application. To quickly jot down thoughts while analyzing testers’ interactions you can use sticky notes for mac<\/a>. This helps in organizing your observations and keeping important insights visible.<\/p>\n\n\n\n

There are 3 things that can be helpful in this context:<\/p>\n\n\n\n

    \n
  1. Observe how a user is navigating through the onboarding experience<\/li>\n\n\n\n
  2. Record the comments a user makes during the onboarding<\/li>\n\n\n\n
  3. Create a questionnaire with questions about the experience for your user to fill out after his test run<\/li>\n<\/ol>\n\n\n\n

    What are the benefits of this? If you observe a user during and shortly after the onboarding experience, you can get immediate reactions as well as an impression of how the user views the experience in retrospective.
    \nDoes he have a positive memory of the onboarding? What bothered him\/ her? Even just watching your test users will bring a lot of quality feedback.<\/p>\n\n\n\n

    Also Read:<\/strong><\/p>\n\n\n\n

    What is customer onboarding?<\/a><\/p>\n\n\n\n

    What is WAU\/MAU meaning in marketing?<\/a><\/p>\n\n\n\n

    Conclusions<\/h2>\n\n\n\n

    Maybe there\u2019s no such thing as a perfect onboarding experience.<\/p>\n\n\n\n

    But there are many outstanding examples you can learn from and which can help you identify parameters for your own onboarding solution.
    \nEven though many companies think their product is self-explanatory, even the most basic app should manage to capture the user and explain the product in a playful way.<\/p>\n\n\n\n

    We at Usersnap hope that you like this post and would love it if you follow us on Twitter<\/a>. We tweet about web development, web design, and UAT on a regular basis.<\/p>\n\n\n\n

    Usersnap<\/a> is a visual bug-tracking and screenshot tool for every web project. Get immediate feedback from the visitors of your websites. Try it now for free<\/a>!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    A few weeks ago, we published a blog post introducing different methods of on boarding. Due to the positive feedback, we decided to go back and write another blog post on this topic. A lot of users only sign up for an application but never actually end up using it. How do you convince more users […]<\/p>\n","protected":false},"author":26,"featured_media":6366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[841,8],"tags":[],"class_list":["post-6362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-feedback-ultimate-blog","category-web-development-blog"],"acf":[],"featured_image_src":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/10\/user-onboarding.jpg","author_info":{"display_name":"Rebecca Vogels","author_link":"https:\/\/usersnap.com\/blog\/author\/rebecca\/"},"yoast_head":"\n5 Tips for successful user onboarding<\/title>\n<meta name=\"description\" content=\"User onboarding can make a user fall in love or leave a product forever. We bring you 5 tips & best practices to design an enjoyable experience. 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